Hoi An ancient town (Da Nang) continues to affirm its appeal on the international tourism map when it was just ranked Top 4 best cities in the world and Top 3 best cities in Asia at the World's Best Awards 2026 by readers. This result is recognition for a heritage city that still preserves its ancient architecture, cultural identity and characteristic rhythm of life, becoming a stopover chosen by many domestic and foreign tourists when coming to Vietnam.
Ms. Hoang Dieu Linh, a tourist from Hanoi, said that this is the fourth time she has returned to Hoi An. Although she has visited many times, this trip still brings many new emotions.
According to Ms. Linh, the most impressive thing is that the rows of ancient houses are preserved almost intact along with the streets full of lanterns, creating a space different from the modern rhythm of life.
In addition, most attractions are pedestrian-friendly, so tourists can easily feel the heritage space. "Walking slowly through each street helps me admire many beautiful corners and feel the rhythm of life in Hoi An more clearly," the female tourist from Hanoi emphasized.
A similar impression was also expressed by many international tourists. Mr. Nishant, a tourist from India, commented that Hoi An is a beautifully planned and well-preserved city. During his stay, he and his companion experienced pho, banh mi, various types of tea and coconut coffee.
During this vacation, we went to many places in Vietnam, including Hoi An. My family's general feeling is that Vietnamese culture and cuisine are truly unique and diverse," Mr. Nishant said.
In the Old Quarter, many people wearing traditional Ao Dai also become attractions in the eyes of international tourists.
Meanwhile, Ms. Maria, a tourist from Germany, said she was particularly impressed with the beauty of the ancient town, handicrafts such as silk, leather goods and the hospitality of Vietnamese people. Although she had just arrived in Hoi An for about an hour, she had time to enjoy egg coffee and coconut coffee, and expressed her desire to explore more local cuisine.
This is a very beautiful city. We are really impressed with the hospitality of the Vietnamese people. We will definitely come back and I will also introduce Hoi An to friends," Ms. Maria shared.
Continuing to be voted by international readers in the group of the most beautiful cities in the world is proof of Hoi An's sustainable attraction. For many tourists, what holds them back is not only the mossy tiled roofs or the lights of lanterns when the streets light up, but also the simple experiences, the hospitality of the people and the feeling of relaxation that few destinations have.
