Exploring local culture, seeking thrills or immersing yourself in the melodies of concerts... are no longer the top priorities when traveling for many GenZ young people.
Instead of flocking to vibrant cities, Gen Z and 8X-9X tourists are preferring to travel to sleep.
Instead of traveling to explore and experience, busy young tourists prefer "resort travel".
“Vacation was great,” travel expert Shimmerlifestyle shared in a TikTok video about a luxury hotel room she rented in Texas. "Sometimes when traveling, just resting and sleeping is enough."
The trend of "sleep travel" or "sleepcation" is trips for rest and relaxation - a popular travel trend among GenZ youth.
A study in February 2024 showed that people aged 18 to 34 years old often go to bed earlier and sleep longer than other ages, because they hope sleep will help improve their physical health. substance and spirit.
However, according to Hilton Group's 2024 Trend Report, not only GenZ, travelers of all ages are considering "recovery" rest as the top reason to travel this year.
According to travel experts at TravelPerk, Gen Z makes up the majority of travelers looking for “relaxing travel.” Travel experts also confirm that up to 61% of young travelers prioritize "self-care" and "relaxation" for future trips.
Many young couples also choose vacation travel to take a break from children and housework to focus on relaxing and recovering their health.
There are even some young people who do not want to waste money on poor quality hotels and choose to enjoy a comfortable vacation right at their own home.
Grasping this trend, many accommodation establishments focus on investing in improving the resting experience for tourists such as mattresses using AI technology, serving latte before bedtime... Services exclusively for guests coming to visit. Beds are offered for more than $1,800 per stay.
