According to statistics from Hung Yen province, in the past month, along with exciting cultural activities, the locality continued to promote and build new products to attract tourists and enhance the image of the destination.
The tourism industry has built a set of souvenirs and gifts to serve promotion work such as coat insignia logos, Hung Yen tourist bags, beautiful tourist photos and keychains. These products are used in introduction and promotion activities to spread the image of Pho Hien land rich in historical and cultural traditions.
The province also coordinated with Vietnam Television to film 2 films promoting Hung Yen tourism in the Around Vietnam program, including "Following the sacred footprints of Dong A spirit" and "Journey to the sacred land of Hung Yen". Through the films, many cultural, spiritual and landscape destinations typical of the locality are widely introduced to domestic and foreign audiences.
In addition, the culture and tourism sector is developing the "Out-of-class education program for secondary school students in Hung Yen province in 2026", aiming to combine sightseeing and experiential activities with local history and cultural education.
The province is also preparing a plan to participate in the first Spring Fair in 2026 at the Vietnam Exhibition Center (Dong Anh, Hanoi) to promote tourism products and local specialties.
Along with promotion activities, Hung Yen continues to promote digital transformation in tourism. The province has installed 14 QR-Code swipe boards providing information at tourist destinations, and at the same time maintains the operation of the Smart Tourism Information Portal. News and articles about tourism activities are regularly posted on websites, fanpages, Zalo OA, Facebook and YouTube.
In addition, the province mobilizes businesses to participate in introducing OCOP cuisine and products at the "Happy Binh Ngo Spring - Hung Yen Cultural Colors" program, thereby promoting the unique features of local culture and cuisine to a large number of tourists.
