Often spending time traveling with his family, Mr. Phan The Anh - Travel blogger feels that this is an opportunity for the whole family to relax together, experience activities right at the tourist area, explore restaurants, delicious food, practice yoga...
"My family has traveled to many places such as Thailand, Phu Quoc, Da Lat, Nha Trang. I love these trips. My parents both feel happy and comfortable after the trip" - Mr. The Anh shared.
Commenting on the trend of multi-generational tourism, Ms. Cao Thi Tuyet Lan - Vice President of Ho Chi Minh City Tourism Association - said that currently, many families want to travel together every year, the destination depends on each family's budget. Tourism businesses are also organizing family tours to meet the needs of 3-generation tourism, connecting members.
According to Booking.com's Travel Trend Predictions 2025 report, multigenerational travel is one of nine trends that promise to "explode" and shape the travel industry. Currently, instead of saving money, families are using their "inheritance money" to enjoy life with family members.
44% of Vietnamese travelers said they would rather spend money on a memorable trip in 2025 than keep it as part of their inheritance. This trend is especially strong among Baby Boomers (those born between 1946 and 1964).
Mr. Varun Grover - Country Manager of Booking.com in Vietnam commented that by 2025, this trend will have some more open and positive changes. Older generations are willing to pay for memorable family experiences and help the younger generation overcome the cost of living crisis by supporting vacation payments.
Data from the report shows that 74% of Vietnamese tourists have had their parents pay for all or part of their vacations even when they were adults. 88% of Baby Boomer tourists shared that they are happy to help their children financially for their next trip.
From there, family members can travel together and create new memorable memories together, instead of simply saving money in the bank for their children and grandchildren later.
