On April 8, Phu Tho province coordinated with the Vietnam Tourism Association to organize a meeting program with international famtrip delegations to survey tourist areas, attractions and services in the area.
The event attracted international travel businesses (buyers) from 8 countries and territories such as: South Korea, Thailand, Malaysia, Indonesia, Philippines, Taiwan (China), Myanmar and Hong Kong (China).
The famtrip delegation directly surveyed many prominent destinations such as Tam Dao, Tay Thien and the Hung Temple - Hung Lo historical relic complex. In addition, guests also experienced unique cultural values such as Phu Tho Xoan Singing, participating in making banh chung. The survey delegation felt more clearly the cultural depth and attractiveness of the ancestral land.
Speaking at the welcoming program for the international famtrip delegation on the same evening, Mr. Nguyen Khac Hieu - Vice Chairman of Phu Tho Provincial People's Committee emphasized that this survey activity not only helps partners directly feel the potential and attractiveness of local tourism, but is also an important opportunity to establish and strengthen strategic cooperative relationships between the province and the international tourism business community.
Provincial leaders affirmed that Phu Tho is committed to accompanying businesses in building and developing products suitable for each customer market; strengthening promotion and advertising to bring the local image closer to international friends; promoting links and two-way visitor exchange, forming stable international tourist routes and tours. At the same time, the province will strongly improve the investment and business environment in a favorable, transparent and effective direction.
Phu Tho Provincial People's Committee expects businesses to proceed to sign memorandums of understanding on cooperation, continue to research, connect and make Phu Tho a regular destination in international tourism programs. Local authorities are committed to always accompanying and creating the most favorable conditions for businesses in the process of cooperation, investment and market development.
From a business perspective, Mr. Nguyen Ngoc Lan - Chairman of Phu Tho Tourism Association said that the association is strengthening resource connections, shaping a common direction for the business community with the goal of improving the quality of destinations, not chasing after low-quality cheap services, towards a healthy and sustainable development environment.
Phu Tho Tourism Association is expanding its market, seeking large partners both domestically and internationally to build a stable source of customers.
Mr. Nguyen Ngoc Lan expressed his expectation that the members of the Famtrip delegation will become a bridge to bring international tourists to Phu Tho, where tourists not only experience unique tourism products but also feel the friendliness and hospitality of the people and the active support from the government and service units.
In 2025, Phu Tho welcomed about 14.5 million visitors, total tourism revenue reached 14,800 billion VND. Of which, domestic visitors reached 13.824 million, international visitors 676,000; overnight visitors are estimated at 4.57 million with nearly 151,000 international visitors. The system of accommodation and tourism services continues to expand, gradually meeting the diverse needs of domestic and international tourists.
In the first quarter of 2026, the province is estimated to welcome 4.65 million visitors, including more than 277,000 international visitors. Total revenue from tourists is estimated at 5,053 billion VND. In particular, revenue from accommodation services accounts for a large proportion with about 2,779 billion VND.
