After work, Ms. Lo Ngoc Mai spends about two hours each night writing articles and filming videos introducing household products on Facebook.
She started this job 6 months ago. Initially, she thought it was just about choosing a product, taking a link to promote the link and posting it on her personal page. When viewers buy goods through a valid link, she will receive a commission.
Her personal page at that time continuously appeared links introducing pots, pans, blenders and cleaning tools. Although posting a lot, she almost had no orders.
“Initially, I thought just introducing and linking would get people to buy. But posting continuously makes viewers feel like advertising, while they don't know if the product is really useful or not,” Ms. Mai recounted.
After a period of initial ineffectiveness, Ms. Mai stopped just posting links. She chose familiar household products, learned about their uses, and built content according to actual needs.
With a blender, she learns how to clean, check the noise level and share the convenience and limitations in the process of use.
When introducing kitchen utensils, she focuses on issues such as choosing products for small kitchens or comparing items with similar uses.
Ms. Mai also reduced the number of products introduced. Each article only focuses on solving a specific need, instead of attaching a series of links. According to her, articles sharing experiences and comparisons often receive more questions.
After 6 months, the job brings Ms. Mai about 2-3 million VND per month. Income is not fixed, depending on the number of successful orders, commission rates and policies of each program.
To maintain revenue, Ms. Mai spends about two hours each evening to learn about products, prepare content and respond to viewers. She only does this work after office hours so as not to affect her main job.
According to Ms. Mai, newcomers should choose product groups they understand or have used. Introducing too many items, exaggerating uses or just focusing on posting links easily makes viewers lose faith.
Participants also need to check the program's reputation, order recognition conditions, commission rates and payment times. Content with marketing links should be clearly notified so that viewers know that the advertiser can receive commissions.
For Ms. Mai, this income cannot replace her official salary but helps her have more money to cover living expenses.
After 6 months, she realized that Facebook can generate extra income, but a link does not automatically generate orders. What keeps viewers is still useful content and trustworthiness.
