Blackpink ranked Top 1 girl group reputation in early 2025

The Korean Business Research Institute has just announced the January 2025 brand reputation rankings for Kpop girl groups.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data from December 12, 2024, to January 12, 2025.

Blackpink maintained the top spot for the third consecutive month, with a brand reputation index of 10,162,333. The group’s top-ranking terms in the keyword analysis included “Rose,” “APT.”, and “Billboard.”

The top-ranking related terms included “all-kill,” “record,” and “outperform.” The group’s positivity-negativity analysis showed 92.89 percent positive reactions.

aespa maintained its 2nd place with a brand reputation index of 6,400,635 points, up 39.90% from the previous month.

IVE also maintained its 3rd place with a brand reputation index of 5,748,658 points, up 47.43% since December.

(G)I-DLE rose to fourth place after seeing a 91.0 percent increase in their brand reputation index, bringing their total score to 4,608,522 for January.

Finally, TWICE entered the top 5 with a brand reputation index of 4,015,031 points, marking a 33.67% increase compared to December 2024.