On August 18, Denau will be one of the artists attending the KOL Conference with the era of national growth (KOL summit 2025) taking place in Hanoi.
In addition, the event gathered nearly 300 famous people, outstanding KOLs, representing 34 provinces and cities across the country, with the goal of affirming value, accompanying, and towards the sustainable development of the country in the digital age.
Many artists will be present at the conference such as People's Artist Xuan Bac, singer Tung Duong, singer Ha Myo; Miss Bao Ngoc, Miss Thanh Thuy, Miss Tieu Vy and content creators in many fields such as MC Khanh Vy, Huy NL, Duy Tham, Meichan, Tina Thao Thi, Vinh Thich An Ngon, Tuan Ngoc This, Hana Ban Me... will also participate.
This is a national event held for the first time in Vietnam to create a forum to connect the KOL community with managers, businesses and platforms, together accompanying, spreading value, towards the sustainable development of the country in the digital age.
The conference took the theme "KOLs with the era of national growth", an open forum for KOLs to share, listen to, exchange and discuss directly with leaders of management agencies, businesses, and platforms to jointly find solutions to promote the positive influence and enhance social responsibility of KOLs in building a safe digital Vietnam.
In particular, within the framework of the conference, the "Digital Trust" Alliance will be launched. The Alliance is a place to gather reputable KOLs/KOCs, businesses, press agencies and platforms to spread positive values, lead confidence, and build standards.
The alliance will act as a bridge between the parties to promote transparency, professionalism and accountability in cyberspace activities.
Before the event, Miss Tieu Vy shared with Lao Dong reporter about the changes in the field of digital content: "I think this is a positive signal because it will help people have more basis to recognize and choose quality content. For KOLs and KOCs, this is also an opportunity to affirm their own prestige and style. I believe that when everyone is aiming for good values, the online environment will become healthier and more meaningful for everyone".
Meanwhile, Miss Thanh Thuy believes that celebrities, whether in real life or on social networks, have a thing in common in that their image, statements or stories have the power to spread and influence many people.
"However, the difference is quite obvious: celebrities in real life often build reputation through professional achievements, talents or specific contributions, which are recognized by the public for a long time.
Meanwhile, social networks create their own "ecosystem", where anyone can become famous thanks to creative content, trends or even just from a moment of spread. This brings opportunities but also challenges: the speed of transmission on the network is much faster and stronger, so if there is a lack of sense of responsibility, negative impacts can be replicated equally," said Miss Thanh Thuy.
