The Korean Business Research Institute has just announced the April 2025 brand reputation rankings of Kpop girl group members.
The rankings were determined through an analysis of consumer participation, media coverage, and community awareness indexes of 725 Kpop female idols, using data collected from March 20 to April 20.
Blackpink's Jennie topped the list this month with a brand reputation index of 6,639,054 points. Her top-ranking phrases in the keyword analysis included like JENNIE, Coachella, and Banana Kick. The highest-ranking related terms included hot, breakthrough, challenge.
Jennie's positivity and negativity analysis also showed a 92.59% positive reaction score.
The remaining positions in the Top 5 of the rankings belong to Jang Won Young (IVE) with 6,092,129 points, Karina (aespa) with 5,754,221, Rose (Blackpink) with 4,842,086 points and An Yu Jin (IVE) with 4,636,576 points.
Grades 6 to 10 include Winter (aespa), Jisoo (Blackpink), Mini (Oh My Girl), Rei (IVE) and Liz (IVE).
Thus, Jennie has returned to the Top 1 of the Kpop female idol reputation rankings after 5 months, the last time she achieved this position was in October 2024.
Over the past month, Jennie has held a series of performances in Korea and the US to promote her solo album Ruby released on March 7. She also appeared on a number of American TV shows and YouTube chat shows.
Last week, Jennie had an explosive solo performance at the Coachella 2025 music festival. The Korean singer stirred up tens of thousands of audiences with 13 songs from the album Ruby, typically Like JENNIE, ExtraL, With the IE, Starlight, Mantra, Handlebars, ZEN...
After her first performance at Coachella, Jennie's album "Ruby" increased by 2 million streams compared to 1 day ago. The song like JENNIE entered the Top 5 of the global Spotify chart - the highest ranking since its release. The like JENNIE performance is also becoming a trend on video platforms.
Jennie's second performance at Coachella 2025 will take place on the evening of April 20 (morning of April 21, Vietnam time).
