Recently, Korean media reported that SBS's upcoming SBS Gayo Daejeon will be held twice a year, instead of once as usual. SBS Gayo Daejeon 2024 is scheduled to take place on July 21 and December 25 at the INSPIRE Arena Head Coach (Seoul).
On February 20, an SBS representative confirmed to Xports news: We are discussing the possibility of organizing Gayo Daejeon in the first half and the second half of the year. The date has not been decided yet, but it could be between July and the end of the year.
SBS Gayo Daejeon is one of the major year-end music programs in Korea, started in 1996 and is often held on Christmas Day.
If SBS Gayo Daejeon is divided into 2 events this year as planned, it will become the first year-end music festival held twice in the same year in Korea (KBS Gayo Daechukje, MBC Gayo Daejejeon are both held once a year).
discussions in the SBS Gayo Daejeon production team have begun, with the main focus on ensuring the right location and gathering an excellent lineup. Similar to previous years, the inspire Arena in Yeongjongdo, Seoul, is expected to be the venue for the event and is awaiting final confirmation.
However, the news that SBS increased the number of year-end music festivals is controversial on Korean social networks. Many opinions said that instead of organizing a second program, SBS should focus on making their old Gayo Daejeon program more professional.
Last year, SBS Gayo Daejeon 2023 was involved in a series of negative scandals due to various issues, such as ticket fraud, audience disruption at red carpet events, artist stage risks and technical difficulties.
On thequo, netizens commented: They cant even do a good show, now two?, Doing things like this will make people gradually turn their backs on Kpop, They are not really ashamed after ruining last years broadcast, SBS is doing everything just to make money from fans, I wish they would spend their broadcast time for many different groups. The year-end music festival is like a big party organized by the biggest groups, so I feel un interested. Although I guess that's how they sell all their tickets"...
Many audiences are fed up with the increasing number of Korean awards programs and music festivals, but the quality of many events is declining.
Recently, the Hanteo Music Awards 2024 was criticized as the most chaotic awards ceremony of the year, when the organizers could not coordinate the audience's positions well, leading to scandals and unfortunate incidents.