On May 6, the press conference for Coupang Play's new reality show called "Bonjour bakery" took place in Seoul (Korea), with the participation of famous artists including Kim Hee Ae, Cha Seung Won, Kim Seon Ho and Lee Ki Taek.
Bonjour bakery" is introduced as a healing reality show, revolving around baking in a peaceful village, where elderly people and bakery staff share warmth through desserts.
The show also attracted attention with the participation of guests such as Dino, Ong Seong Wu and Lee Joo Bin.
However, the focus at the event fell on Kim Seon Ho's previous scandal related to suspicion of tax evasion through a family-run company.
Earlier this year, the actor publicly apologized, explaining that the company mentioned in the allegations was established to serve production and activities related to the theater stage, and was not established for the purpose of intentionally saving taxes or evading taxes.
Since the actor moved to the new company Fantagio, the actual business operations of this legal entity have been suspended for more than 1 year, and he is currently carrying out dissolution procedures in accordance with legal regulations.
This is Kim Seon Ho's first official appearance since the controversy. When asked about his feelings when returning to activities, many people expected him to apologize or explain more clearly.
However, Kim Seon Ho's answer was completely focused on the program. He shared: "This is a program where we both give and receive healing. This is a very meaningful job so I have tried my best. To bring healing to the elderly, we must remember that they are the main characters.
The actor did not directly mention the controversy, nor did he give further explanations or commit to avoiding repeating the issue in the future.
After this surprising answer, screenwriter Kim Ran Joo spoke up to share about Kim Seon Ho's attitude on set: "Initially, the elderly women felt unfamiliar with this space, but Kim Seon Ho was the one who actively approached, greeted and helped them feel more comfortable.
Veteran actress Kim Hee Ae also praised him: "Maybe he looks gentle, but when working, he shows leadership and decisiveness very clearly.
According to Korean media, although the crew tried to bring attention back to the positive content of the program, Kim Seon Ho's evasive answers are still said to cause many mixed opinions.
His return continues to raise questions about public responsibility and expectations for celebrities after the scandal - especially in the Korean entertainment industry, where every action is scrutinized very carefully.
