At the 2026 World Cup, Messi continues to write new milestones in his career. At the age of 39, the captain of the Argentine team still maintains his form, continuously scoring goals on the journey to defend the world championship title.
Still maintaining an important role in the Albiceleste squad helps M10's name always be covered in international media, and at the same time makes all of his off-field activities receive great attention from the public.
That heat quickly extended when Messi collaborated with Tom Holland in the promotional video "Spider-Man: Brand New Day".
In the short film, the Argentine superstar uses a technology device to track down Spider-Man in New York City (USA) before meeting Peter Parker in a coffee shop.
The two then swing together through tall buildings, creating a humorous combination between the football icon and Marvel's famous superhero.
Immediately after being released, the video quickly spread rapidly on social networking platforms, attracting millions of views and creating a wave of discussion from both football and film fans.
The media effect exploded when filmmakers quickly used the name and personal brand of a football superstar who was shining at the World Cup to promote films.
This is not the first time Messi has appeared in a blockbuster movie promotion campaign.
In 2024, he appeared in the trailer for the movie "Bad Boys: Ride or Die" with Will Smith, Martin Lawrence and basketball star Jimmy Butler.
The moment Messi spoke English for the first time with the short line "Bad Boys?" quickly became a topic widely shared on social networks, contributing to creating a strong media effect before the movie was released.
Before being chosen by Hollywood for promotional campaigns, Messi had his first acting experiences.
In 2023, he appeared as a guest in season two of the movie "Los Protectores".
Although only appearing for a short time with the main role, the presence of the reigning World Cup champion still creates a great attraction for the film.
In the same year, Messi continued to appear in Maluma's MV "Trofeo", contributing to helping the product quickly reach tens of millions of views on YouTube.
According to media experts, Messi's appeal comes not only from his massive achievements but also from his personal brand value.
With more than 511 million followers on Instagram, every post or video featuring him has the ability to reach a huge audience worldwide.
For film studios, this is an opportunity to expand the viewer base, especially the group of sports-loving audiences who are not always interested in cinema.
In the context of increasingly fierce competition to attract public attention, Messi is becoming a special "media weapon" of Hollywood.
The fact that he still conquers new milestones at the 2026 World Cup, and continuously appears in large-scale film promotion campaigns, shows that El Pulga's value is no longer measured by goals or titles.
From the football field to the silver screen, the Argentine superstar is affirming his position as a global icon, capable of creating a strong spread in both sports and the entertainment industry.
