On July 23, WWD magazine reported that female singer Lisa (member of Kpop group Blackpink) officially joined Louis Vuitton as a brand ambassador.
“ The K-pop star caused a stir when she attended the French fashion house's fall 2024 ready-to-wear show in March. Her appearance at Paris Fashion Week was welcomed by a large crowd of fans. passionate grave.
Since 2020, she has become a brand ambassador for Celine, which like Louis Vuitton, is also owned by luxury group LVMH" - WWD magazine introduced the new Louis Vuitton ambassador.
The contract between Lisa and Celine ended earlier this year. Celine then appointed Danielle (NewJeans) to replace Lisa.
Lisa currently joins the Louis Vuitton ambassador team with many famous stars such as Deepika Padukone, Zendaya, Emma Stone, Ana de Armas, J-Hope (BTS), Jung Ho Yeon, Hyein (NewJeans), Felix (Stray Kids) , RIIZE group…
“I am delighted to welcome Lisa as an ambassador for the fashion house,” Louis Vuitton creative director Nicolas Ghesquière said in a press release.
She has a bold spirit and extremely attractive charisma. She is as creative with music as she is with fashion, and it is an honor to be on this journey with her.”
Lisa spoke about her own connection with the brand: "I feel so honored to work with such an amazing brand that I admire. I truly look forward to creating more wonderful moments with Louis Vuitton.
Throughout the years, Louis Vuitton has always maintained its authenticity and their iconic monogram logo is a highly sought-after piece of history to this day, so I aim to be someone who can maintain that originality."
In addition to Louis Vuitton, Lisa is currently the global ambassador for LVMH group's Bulgari jewelry and watch brand. The female singer is also known as the rumored girlfriend of Frédéric Arnault - son of billionaire Bernard Arnault, Chairman of LVMH.