The reason why beauty queen Jun Ji Hyun's image in China is collapsing

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Due to the controversy in the movie The Giong, Jun Ji Hyuns image in the Chinese market collapsed, and he was boycotted by audiences in the billion-peat country.

The drama Tempest marks Jun Ji Hyuns comeback after 4 years, since Jirisan in 2021. The work is causing a fever on the global streaming platform Disney+ with many compliments for its content.

However, the beauty born in 1981 was unexpectedly boycotted by Chinese audiences when new episodes aired. "The Giong" is said to have dialogue, details, and settings that made Chinese audiences angry.

Actor Kang Dong Won also participated in the work, but Jun Ji Hyun was criticized more heavily, because the controversial line "Why does China like war?" was sung by her character Moon Ju. This character is also directly related to the scene where Ly Bach's ancient poem was misreads in Chinese.

According to the media, from a famous and sought-after star in the Chinese market, Jun Ji Hyun is having a collapse in his image and being turned away by Chinese audiences.

Jun Ji Hyun bi khan gia Trung Quoc tay chay vi phim “Giong to“. Anh: Nha san xuat
Jun Ji Hyun was boycotted by Chinese audiences for the movie Giong Mon. Photo: Producer

Previously, Jun Ji Hyun became famous with Chinese audiences through the TV series "The Broken Lady", "Why did you come Here", "The Legend of the Blue Sea".

The actress is known as the "gourmet wife" with a luxurious, messy but attractive image. She became a top star in the Hallyu wave in China with Song Hye Kyo, Kim Soo Hyun...

However, immediately after The officialdom caused controversy, due to the backlash from the audience, big brands such as La Mer, Piaget and Louis Vuitton removed Jun Ji Hyuns advertisements on Chinese shopping platforms and social networks.

The film The Storm dropped from 7.1 points on Douban to just 4.2 points with a series of negative reviews.

Public opinion was even more outraged because Jun Ji Hyun and the film's producer remained silent, without any movement in the face of controversy. Many people think that Jun Ji Hyun's attitude is an affirmation that she "does not need Chinese audiences".

A part of the audience criticized the Korean star as "ungrateful", because she had earned a lot of money in the land of a billion people thanks to advertising contracts and other entertainment activities. In recent months, Jun Ji Hyun has continuously traveled to China to attend events of major brands.

From being supported, Jun Ji Hyun was mocked for having to work on her back because her husband's business investment was at a loss. Chinese audiences believe that because of money to compensate for her husband's financial losses, Jun Ji Hyun accepted to participate in a film with many controversial factors like this.

It is reported that the actress was paid a salary of 300 - 400 million VND for each episode of "The Storm", with a total of 9 episodes, she earned billions of won.

As the wave of protests increased, the Korean star's past actions were also criticized.

Jun Ji Hyun bi cho la kieu ngao, coi thuong Ly Bang Bang. Anh: cat tu video
Jun Ji Hyun is considered arrogant and disregards Ly Bang Bang. Photo: cut from video

Netizens "reported" an interview with Jun Ji Hyun and Ly Bang Bang in 2011. While Ly Bang Bang was answering the interview, Jun Ji Hyun had distractions such as bending his head to adjust his bag, staring at him, winking continuously... Netizens said that this was a manifestation of disregard for the Chinese actor.

When taking a group photo, Jun Ji Hyun's straight and high-headed figure was considered to show pride. On the contrary, Li Bang Bang is considered more modest in front of the camera.

The Giants has only been half-imecast, but Jun Ji Hyun is facing a big storm due to the backlash of Chinese fans.

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