Boy group NCT Dream released their fourth full album “Dreamscape” on November 11, with the title track “When I’m With You.” The group’s comeback was highly anticipated by many fans after a long period of inactivity.
However, this music release of NCT Dream encountered many difficulties and was involved in many scandals related to the management company.
Accordingly, at this time, the group is busy with the "Dream Show 3" tour in the UK. Therefore, the members cannot be in Korea during the album release period.
In addition, due to the tight and overlapping schedules, SM Entertainment has temporarily skipped basic promotional activities for the new album such as press conferences, live broadcasts before release, showrooms, etc.
As a result, many fans have expressed their frustration and continuously complained about SM Entertainment's strategy and way of operating with the group.
Notably, SM Entertainment also angered the Korean public with its plan to let NCT Dream perform a new song on the show "School Attack".
Instead of fans getting to hear the group sing on weekly music shows like “M! Countdown” or “Inkigayo,” the management company let the group perform for the first time for high school students.
To reassure fans, member Haechan apologized on the communication platform Bubble: “Hello. Tomorrow is the last concert of “Dream Show 3”. I will do my best to perform well until the end. But first, I have something to say. I know that our albums, including the most recent album, have caused a lot of disappointment to fans.
Of course, not every album is perfect, but we and the company apologize for not taking more consideration and spending more time to create a quality album for everyone.”
Jeno (NCT Dream) also left a message: “I feel like I need to say this. I apologize to all the fans for disappointing everyone. I will talk to the company and the members to try to improve this situation.
As I said before, we really wanted to make a good memory with everyone. Once again, I apologize that we couldn't do it from the beginning…".
