Recently, the Fila Fusion brand announced that Zhao Lusi's livestream on the evening of September 13 would be canceled, with the reason "Zhao Lusi has another schedule".
The brand expressed regret but still respected the actress's decision, and at the same time apologized to consumers.
Fans believe that the sudden cancellation of the livestream was related to the dispute over image rights between management company Galaxy Cool Entertainment and its partner, in the context of a conflict between Zhao Lusi and the company.
Fans also discovered that on the morning of September 13, Zhao Lusi was at the international airport, maybe the actress was leaving to make another appointment as the brand shared.
However, on the same afternoon, Zhao Lusi suddenly commented on Fila Fusion's post, expressing her dissatisfaction with the announcement of this brand.
Zhao Lusi directly criticized Fila Fusion because the brand blamed her for "another schedule" so she could not do the livestream.
According to Zhao Lusi, because she did not have an employee of the management company to support her, she had to contact the brand to arrange her schedule. But the brand suddenly announced the cancellation of the livestream and blamed her for it without any discussion.
They made an announcement that they were not discussing and I didnt know anything, which really made me cold-hearted and angry. This action also made fans think that it was all my personal fault, and everyone had to struggle to explain to help me, Zhao Lusi was upset.
The beauty born in 1998 hinted that she could not carry out activities with the brand because the management company made it difficult.
Previously, Zhao Lusi's conflict with Galaxy Cool became the focus of the Chinese entertainment industry.
In early August, Zhao Lusi caused a stir in public opinion when she accused the management company of oppressing and causing damage to the health and finances of the female artist. Zhao Lusi repeatedly suggested resolving the contract issue but the company avoided it.
The actress said that the company's purpose was to want her to voluntarily terminate her contract to receive compensation for breach of contract from her. Industry insiders estimate that if Zhao Lusi terminates her contract 5 years early, she could face compensation of up to 400 million yuan.
After the conflict with Galaxy Cool broke out, Zhao Lusi's activities stagnated. She deleted her Weibo account with 31 million followers. Currently, Lusi mainly opens personal livestreams on Douyin and Xiaohongshu to interact with fans.
Up to now, both Zhao Lusi and Galaxy Cool have not filed a lawsuit to resolve the contract issue, or have any other mediation move.
At the end of August, the media discovered that Zhao Lusi held a 90% stake in a newly established company with a charter capital of 100,000 yuan. The registered business area of this company includes online business, retail of clothes, fashion accessories, retail of shoes and some other items.
