Zhao Lusi establishes new company after deleting social media account

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Zhao Lusi made a notable move amid a conflict with the management company and deleted her social media account Weibo.

According to information on looking up enterprises from the Qichacha application, Ma Ninh Thanh Do Enterprise Management Company Limited has recently been registered to be established, with a charter capital of 100,000 NDT.

The company's business lines include online business, retail of clothing, fashion accessories, retail of shoes and some other items.

The legal representative and director is Mr. Trieu Quan, while Trieu Lo Tu and Chu Bac Hoc respectively hold 90% and 10% of the shares.

The news that Zhao Lusi founded a new company quickly attracted attention, because the actress is currently having a conflict with the management company Galaxy Cool Entertainment, causing limited activities.

In early August, Zhao Lusi caused a stir in public opinion when she accused the management company of oppressing and causing damage to the health and finances of the female artist.

When Zhao Lusi fell ill in December 2024, the company promised to take responsibility, but in the end, the actress herself had to pay for the damages to the canceled advertising contracts and the film's stopping filming.

Zhao Lusi's private studio management rights were also revoked by the company. The actress repeatedly suggested resolving the contract issue but the company avoided it.

Zhao Lusi said that the company's purpose was to want her to voluntarily terminate the contract to receive compensation for breach of contract from her.

Industry insiders estimate that if Zhao Lusi terminates her contract 5 years early, she could face compensation of up to 400 million yuan.

The star of the movie "Tinh Han Xan Lan" declared that if she had to leave, she needed a good reason. Because she has devoted herself to her work and company for the past 10 years.

After the conflict with Galaxy Cool broke out, Zhao Lusi's activities also stagnated. She still participated in some livestreams of the brand but was very limited. Currently, she mainly opens personal livestreams to interact with fans.

Zhao Lusi also deleted her Weibo account with 31 million followers. For a famous actor, this is an unfavorable action, because their account is also related to advertising activities. But this also shows Lo Tu's strong resistance to the management company.

After nearly a month, both Zhao Lusi and Galaxy Cool have not filed a lawsuit to resolve the contract issue, or have any other mediation move.

Meanwhile, Zhao Lusi switched to operating on Douyin and Red Book platforms. Although many of her statements in her livestreams have caused controversy, the actress still affirmed her influence when contributing to boosting sales of many items and foods she introduced.

Many brands, welfare organizations, and socio-political organizations in localities sent their thanks to Zhao Lusi for using her influence to promote culture, support traditional handicrafts, support local brands, and contribute to creating jobs and improving people's lives.

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