On the evening of July 10, Da Nang City Department of Industry and Trade coordinated with An Hai Ward People's Committee and Da Nang Ngoc Linh Ginseng Association to officially open the program to introduce and promote Ngoc Linh Ginseng and medicinal herbs products of Da Nang city in 2026. The program with the theme "National Treasure Trip of Ngoc Linh Ginseng - Connecting the experience space of Ngoc Linh Ginseng and Da Nang medicinal herbs".
After the opening session taking place from July 10 to July 11, the program will be maintained periodically from 6 pm to 10 pm on Saturdays and Sundays of the second week of each month.
Mr. Huynh Xuan Son, Deputy Director of Da Nang Department of Industry and Trade, said: "We expect this periodic program series not to stop at simple buying and selling activities, but to become a typical cultural and tourist destination every weekend in Da Nang. Maintaining it regularly every month helps businesses and cooperatives have the opportunity to directly reach a large number of tourists, and at the same time create a habit of buying standard Quang region medicinal products for local people".
The event is organized on a total area of about 600 m2 with the participation of 50 booths gathering production and business units of Ngoc Linh Ginseng and reputable medicinal herbs. The entire space is harmoniously designed, connecting continuously between the fresh ginseng display area, the introduction area for deep-processed medicinal herb products, the practical experience performance area to the promotion area for eco-tourism tours to explore the ginseng growing area.
One of the new and highly practical features of this year's program is the arrangement of a separate area to guide the recognition of real and fake Ngoc Linh ginseng and medicinal herbs. Here, visitors can directly share experiences with experts, analyze visual identification characteristics of shape, color, smell and ginseng burning structure to avoid buying fake and poor quality goods on the market.
Mr. Hoang Cong Thanh, Chairman of An Hai Ward People's Committee, Da Nang City, said: "Many consumers are still very worried about buying fake Ngoc Linh ginseng or poor quality products. Therefore, through the real-life and fake-recognition guidance area at the program, experts and garden owners will directly point out the identifying characteristics of genuine ginseng. This is an opportunity to protect the reputation of the Vietnamese ginseng brand, and at the same time help consumers feel secure in buying products with clear origins.
In parallel with traditional display activities, the organizers also promote product promotion on digital platforms, guide traceability procedures and introduce strict quality standards of products when put on the market.
The 2026 promotion program for Ngoc Linh Ginseng and medicinal herbs is expected to contribute to realizing the Government's policies on developing the ginseng industry. At the same time, gradually forming a unique cultural and commercial experience destination, enhancing the position of Da Nang tourism in the coming time.
