DOJI launches a series of exciting spring travel activities at the 2026 Golden Festival

Held annually at the beginning of the year, the DOJI Gold Festival is not only a bustling shopping address for gold products, but also has become a familiar rendezvous for many Vietnamese families in their spring travel journey, praying for fortune and starting a smooth new year.

This year, the Golden Festival - Loc Vinh Khang 2026 will take place in 3 days, from February 24 - 26, 2026 (ie, January 8 - 10 of the lunar calendar) at DOJI jewelry centers nationwide, especially the Golden Festival at DOJI Tower No. 5 Le Duan (Hanoi) and DOJI Tower 81-85 Ham Nghi (Ho Chi Minh City) brings customers many unique experiences.

Urban festival atmosphere

The Golden Festival - Loc Vinh Khang is organized by DOJI Gold and Gems Group with the concept: vividly recreating the urban spring festival atmosphere. Therefore, folk cultural activities such as: festival drums, lion and dragon dances, and asking for calligraphy at the beginning of spring are still maintained annually by DOJI. In particular, according to DOJI Group's sharing, on the opening day, there will be additional activities to welcome the God of Wealth, as a ritual to pray for fortune for all participating customers and DOJI customers. The opening ceremony will start from 7 am, February 24, 2026 (ie, the 8th day of the first lunar month).

In addition to performances and programs, entertainment activities, lucky hunting games, and technology experiences are also widely arranged throughout the DOJI Tower Hanoi building area, creating a bustling, warm and unique spring travel space.

In particular, customers attending the Golden Festival also have the opportunity to participate in picking lucky apricot blossoms, as a spring ritual with the meaning of "asking for luck", praying for a peaceful new year, smooth business, good business, and abundant fortune. This year's lucky apricot blossom tree brings many attractive gifts, of which the most valuable gift is a 999 gold ring. 9.

Cultural activities and unique experiences at the Golden Festival are always a meaningful highlight of DOJI's year, creating emotional connections between the brand and customers right in the first days of the year.

Shopping for good luck

During the 2026 Golden Festival, the DOJI jewelry center system nationwide is dressed in a vibrant spring look. The display space is invested methodically, highly aesthetic and optimizes customer experience, bringing people the feeling of both visiting and enjoying spring, and easily choosing gold products suitable for the God of Wealth Day and the beginning of the new year.

At the DOJI Gold Festival 2026, the main product lines serving the peak spring season such as Kim Ma gold coins, Kim Than Tai, Hung - Thinh - Vuong rings, Kim Ngan jewelry, Kim Ma charms and Kim Bao Phuc gold gifts are expected to attract the attention of a large number of customers. According to the brand's records, right from the first images being introduced, these product lines quickly received a lot of attention. Not only possessing beautiful designs, rich in feng shui meaning, Kim Ma 24K gold product lines are also diverse in weight, flexibly meeting many budget levels as well as different accumulation needs of customers.

Especially, during the Golden Festival, DOJI Group gives customers lucky money up to 15% when buying jewelry, gold gifts and the opportunity to draw lots to win many valuable prizes such as: electric motorbikes, Kim Ma gold coins, brand gifts, contributing to bringing a complete and lucky new year start.

With a series of rich spring travel activities, combining shopping and cultural experiences, the 2026 Golden Festival - Loc Vinh Khang is expected to continue to be a familiar destination for people at the beginning of the year. Through this event, DOJI wishes to bring customers not only quality gold products, but also a space to send trust, hope and good wishes for a prosperous and complete Binh Ngo year.