DOJI joins hands with Em Xinh Say Hi concert, spreading the propaganda of honoring many styles

"Factory" explosion

The fan community is counting down the days to the Em Xinh concert Say Hi taking place on September 13 in Ho Chi Minh City. This is not only a music event, but also a playground to honor the spirit of "crowding down the floor" - where each individual is free to express their own style, creating a colorful and lively party.

The harmony in orientation has brought DOJI Group, with the title of Silver Sponsor, to the Em Xinh concert Say Hi. Like music, jewelry is not only a beauty accessory but also a strong declaration of personality. Both aim to inspire, encourage young people to confidently shine and lead new trends.

To spread this spirit, according to the brand representative, on the day of the Em Xinh Say Hi concert, DOJI jewelry will bring an attractive experience space to the participants. Here, young people and fashionistas can freely participate in creative interactive activities and fan girls are "beautiful but also smart": Meme with idols, try TrenD.... At the same time, the exchange and photo shoot with Em Xinh, along with exclusive gifts from DOJI will turn the DOJI "Say Hi" booth into an un missed appointment.

To experience more fully, DOJI jewelry has also launched a shopping incentive for all customers who own concert tickets. Accordingly, the brand has reduced 15% for TrenD product lines - the main product line with Em Xinh to shine in many styles, 14K/18K gold jewelry, 24K semi- meritorious gold jewelry and provided free jewelry cleaning services. The promotion program will be applied from September 5 to September 30, 2025 at DOJI jewelry centers and the world of diamonds nationwide, providing the opportunity to own sparkling jewelry designs at attractive prices before the concert takes place.

TrenD by DOJI brings a stylistic language to young people

If music is the language of emotions of young people, jewelry is the language to tell a style story and TrenD by DOJI has become a perfect harmonious highlight with the spirit of "honoring multi-style trends".

Invested in manufacturing high-quality materials such as natural diamonds, 14K - 18K - 24K gold, with modern production techniques, TrenD products are easily shaped according to youthful, creative design ideas and flexible transformation, but still help the prices of the products suit the majority of consumers. Each collection is designed to become a individual statement: strong and brave Lady Boss with unique unround diamond designs; brilliant and seductive Darling Girl with sparkling cluster diamond art; The Muse soars, love and be inspired by nature; and Different, groundbreaking Highlight Me with 24K gold charm.

The TrenD product line encourages each individual to freely transform, mix & match to create their own style. A ring, pair of earrings or bracelet is not only an accessory, but also a declaration - for each young person to confidently say: "This is me".

The combination of passionate music, creative space of Em Xinh concert Say Hi and sparkling light from TrenD jewelry is how DOJI affirms the spirit of Honoring multi-style trends: encouraging diverse experiences, appreciating each individual style and encouraging the younger generation to confidently shine.