Contribute to preserving and promoting traditional crafts
As usual every day, Mr. Nguyen Cong Bong (born in 1990, in Phu Thuong ward, Tay Ho district) was present at the sticky rice place at around 5 a.m., we encountered a guy with quick hands wrapping With each handful of sticky rice, the mold is full of energy and constantly greets customers.
Mr. Bong said that more than 11 years ago, he decided to change his direction to choose the profession of cooking sticky rice to sell every day following family tradition even though he had a stable job in the IT industry.
According to Mr. Bong, the profession of cooking sticky rice in Phu Thuong village does not know how long it has existed, but his family has gone through 4 generations, and he is the 5th generation for nearly 50 years. Although the job of cooking sticky rice is very difficult, the results are something to be proud of because it is enthusiastically received by customers.
Phu Thuong sticky rice has become famous near and far. Since then, sticky rice cooks in the village have always been conscious of quality to be competitive, contributing to preserving the village's traditions.
"Currently, Phu Thuong sticky rice is available in many places, not just around Hanoi, so I myself am trying to research and learn from other traditional products that have been exported. Not only helps improve economic value but also helps the traditional beauty of Phu Thuong sticky rice reach the world," Mr. Bong added.
Phu Thuong sticky rice has many different flavors, which is also the change in breakfast of Mrs. Tran Kim Hoa in Yen Hoa, Cau Giay. Ms. Hoa said that the delicious and sweet taste of Phu Thuong sticky rice is completely different from sticky rice from other places. Especially, in the morning, when you buy Phu Thuong sticky rice and bring it home and leave it in the afternoon or evening, it still won't go rancid.
"Society is increasingly developing, I hope Phu Thuong sticky rice village continues to exist and has new ways of making, so that once famous sticky rice products will be preserved for thousands of years to come," Ms. Hoa added.
Promoting intangible cultural values to reach the world level
Talking to Labor, Ms. Pham Thi Thuy Linh - Vice Chairwoman of the People's Committee of Phu Thuong ward, Tay Ho district, said that in the ward there are currently about 600 households cooking sticky rice. Recently, the ward People's Committee coordinated with the main bank. Social policies support preferential loans for sticky rice cooking households, especially young people starting businesses and developing local traditional occupations.
Coordinate with Tay Ho Electricity Company to provide electricity at one price to support households cooking sticky rice. Organize sessions to share experiences and knowledge of sticky rice cooking from craft village artisans to sticky rice cooking households in the area. Providing free stamps, labels, and brand identification for products of the traditional Phu Thuong sticky rice craft village.
"In addition to Bong youth, sticky rice cooking households in the ward are also trying to research and find new methods of sticky rice to be able to export abroad," Ms. Linh added.
Mr. Tran Gia Hung - Head of the Economic Department of Tay Ho district said that currently in the district there are 36 OCOP products from 3 to 4 stars, especially Phu Thuong sticky rice product has achieved 4 stars since 2020.
According to Mr. Hung, as a typical local product, in any activities and festivals taking place in the district, sticky rice products are used or displayed to introduce to many people.
In 2024, Phu Thuong sticky rice will be recognized as a national intangible cultural heritage. It is the pride of Phu Thuong people in particular and Tay Ho people in general. It is also the responsibility of everyone to preserve it. and promote.
"Currently, the Economic Department and Phu Thuong ward regularly organize trips to learn experiences as well as research so that Phu Thuong sticky rice can have new breakthroughs but retain traditional features, from which the consumer market can reach further. to the world," Mr. Hung added.
