In just the past three days, a series of diamond business stores in Ho Chi Minh City suddenly announced the closure or temporary suspension of operations, causing a stir in the market. This development has also raised anxiety among many customers who have purchased products or are in need of transactions.

Present at PJA Diamond Jewelry Co., Ltd. No. 413 Vo Van Tan, Ban Co ward, Ms. Le Kieu Phuong (resident of Tan Son ward) said that she had come to find out information after knowing that the store temporarily stopped operating.
I used to buy diamond jewelry here for my mother, so I was quite surprised when I saw the store close. What I am most concerned about is how the warranty, maintenance and product exchange will be resolved later" - Ms. Phuong shared.

In front of this company's door, there is a notice about the company stopping business to proceed to bankruptcy, dissolution and leaving information for customers to contact.
According to registered information, this company was established in 2024 with the main business lines of buying and selling jewelry, fine art Jewelry Wholesale of gemstones, semi-precious stones; Wholesale of silver and other precious metals (excluding gold bars).
According to Lao Dong's records, on Le Thanh Ton street (Ben Thanh ward), two diamond business stores also announced a temporary suspension of operations.
Specifically, Que Jewelry (166 Le Thanh Ton) announced a temporary closure from July 19 to the end of August 3 to rearrange operations, while Hoang Thu Jewelry (194 Le Thanh Ton) said it would temporarily suspend operations for a period of time to restructure.

In addition, Cashion Joint Stock Company (106 Nguyen Van Troi, Phu Nhuan ward) also announced the temporary suspension of business operations from 8 am on July 19 for 2 months to implement a comprehensive restructuring process.
Most of the stores temporarily suspended operations said that the reason stemmed from major market fluctuations in the past time, causing businesses to no longer have enough conditions to maintain their current business model. Brands expect that after the restructuring process, they will soon return to a more suitable operating model and continue to serve customers.
On An Duong Vuong street, Cho Quan ward, some diamond shops also temporarily closed, repaired shops or did not issue any notices.
