From July 3 to 5, Da Nang City Department of Industry and Trade coordinated to organize the E-commerce Fair connecting traditional products of Da Nang region 2026 at Song Hoai Square (Hoi An ward, Da Nang City).
The event aims to promote digital transformation in trade, support businesses, cooperatives and business households to expand markets through e-commerce platforms; meet the increasing shopping demand of people during the DIFF 2026 International Fireworks Festival.
At the same time, the fair also contributes to serving domestic and foreign tourists in the series of tourism attraction events of Da Nang; creating a vibrant atmosphere, promoting trade and service growth of the city.
Creating opportunities for businesses, cooperatives, and business households to access new technologies and solutions, pay without cash, and effectively apply livestreaming in product promotion.
With a scale of more than 60 booths introducing typical products of Da Nang and many localities across the country. Nearly 20 digital technology experience spaces, e-commerce, cashless payments and digital transformation solutions, traditional craft village demonstrations.
In addition to product display and introduction activities, within the framework of the program, there are also livestream sales sessions, workshops to train business skills on digital platforms, AI applications, TikTok Shop, Shopee. Digital content design for communication and online sales.
The program also introduces cashless payment solutions, OneQR and cross-border payments.
Speaking at the opening ceremony, Mr. Huynh Xuan Son, Deputy Director of Da Nang City Department of Industry and Trade, said that besides developing the digital economy, Da Nang always pays attention to preserving and promoting the value of OCOP products, typical products, traditional craft villages and local cultural identity.
The fair is a bridge between traditional products and e-commerce platforms, contributing to bringing regional specialties closer to domestic and foreign consumers.
“Through the program, we want to create an environment for businesses, cooperatives and business households to directly access digital solutions, improve e-commerce application capacity, build brands and expand markets.
At the same time, bringing people and tourists the experience of shopping for quality products with clear origins, imbued with the cultural identity of many localities across the country," Mr. Son emphasized.
