Hanoi is entering the hot days of early summer with high temperatures, leading to a sharp increase in the demand for cooling equipment. Grasping this consumption trend, many supermarket systems and electronics centers simultaneously launch large-scale promotions to stimulate shopping demand and serve the consumption needs of people during the peak season.
Recorded at many supermarkets and electronics stores in Hanoi, incentive programs are being actively implemented with deep discounts for many essential commodity groups. From fresh food, summer fruits, soft drinks to air conditioners, electric fans, refrigerators... all apply many attractive stimulus policies.
At major electronics systems, many programs such as: "Goods, shock prices", "Welcoming summer early, deep discounts" are being implemented simultaneously, with discounts of up to 50% for refrigeration and household products.
Mr. Nguyen Tri Nam (Cau Giay ward, Hanoi) said that he is taking advantage of buying cooling products for his family before entering the prolonged hot season. According to Mr. Nam, the prices of refrigeration items this year are somewhat "easier to breathe" than before.
If in the past, to buy a good quality air conditioner, it usually cost over 10 million VND, now the price is more diverse, suitable for many different needs and financial capabilities, so consumers can also easily choose.
Not only directly reducing the selling price, many electronics systems also offer additional accompanying incentives such as free supplies, short-term installation, transportation support or home appliance gifts. According to Mr. Nam, in addition to the product brand factor, consumers currently also prioritize choosing reputable electronics systems with good after-sales and promotion policies.
Sharing with reporters, Ms. Nguyen Linh Chi - an employee of an electronics system in Hanoi - said that the current price of air conditioners ranges from about 6 million VND to over 15 million VND depending on capacity and brand. In the early summer days, the number of customers coming to refer to and shop has increased significantly.
During hot spells or early summer, it is quite common for each store to sell about 10 air conditioners per day. Products originating from Korea, assembled in Thailand, with a 2-year warranty are being chosen by many customers" - this employee informed.
Representatives of a supermarket system said that during peak hot weather or weekends, promotional programs are often strengthened to stimulate consumer demand. In addition to food, many household goods, electric appliances, fans or summer clothing also recorded positive sales.
Consumers currently prioritize many criteria when shopping such as electricity saving, durability, brand and warranty. However, the cost factor is still considered more carefully than before. This summer, fan lines priced under 1 million VND are selling quite well" - a supermarket representative said.
Not only electronics items attract customers, the food and consumer goods area at supermarkets also recorded a clear increase in purchasing power. Many early-season fruits such as hậu plums, Thanh Ha lychees, avocados, mangosteen or Ri6 durian are discounted by over 30%, attracting a large number of consumers.
Cooling vegetables such as cucumbers, winter melons, gourds, bitter melons, green mustard greens or sweet cabbage are also applied with preferential rates of about 10%. Meanwhile, ice cream, yogurt and milk stalls are continuously crowded thanks to strong discount programs, buy 1 get 1 free or attractive same price.
