Recently, the "fever" of cheap goods on the e-commerce platform Temu has flooded into Vietnam and is being sought after by young people because of the "super cheap" prices, some products are even almost giving away. Selling products too cheaply has made many experts worry that it will affect the domestic market.
Regarding this issue, a representative of the Ministry of Industry and Trade said that Temu is a cross-border e-commerce platform with Vietnamese language and is subject to Decree No. 52/2013 dated May 16, 2013 of the Government on e-commerce (amended and supplemented by Decree No. 85/2021).
"On October 24, Temu sent an official document to the Ministry of Industry and Trade regarding compliance with Vietnamese e-commerce laws when entering the market," the Ministry of Industry and Trade informed.
According to this Department, Vietnam is one of the countries with an average e-commerce growth rate of 25% per year, among the top compared to other countries in Southeast Asia.
The e-commerce retail market is estimated to reach 20.5 billion USD by 2023, the number of online shoppers is currently exceeding 61 million people and the online shopping value of one person is about 336 USD.
In the context of current international economic integration, along with the rapid and dynamic development of e-commerce, Vietnam has become a new destination for cross-border e-commerce platforms, including Temu.
Regarding the State management of cross-border e-commerce in general, the Department of E-commerce and Digital Economy said that it has sent a document to the Prime Minister on the issuance of a telegram to continue to promote the State management of e-commerce.
Including research and proposal to issue a specialized Law on e-commerce to strengthen state management of cross-border e-commerce activities and amend Decision No. 78/2010 dated November 30, 2020 of the Prime Minister on the value of imported goods sent via express delivery services that are exempt from tax.
The Ministry of Industry and Trade has directed the functional units under the Ministry: Market Management Directorate to coordinate with the Customs Directorate to strengthen supervision and control of goods and products from cross-border platforms;
The National Competition Committee strengthens the protection of consumer rights in cyberspace, takes timely measures to disseminate information to consumers, and raises awareness of the risks when purchasing on cross-border e-commerce platforms; in case of violations, coordinates with the Ministry of Information and Communications to take appropriate technical measures to prevent them.
The Ministry of Industry and Trade is also preparing a report to submit to the Prime Minister to direct the Ministry of Finance to study a plan to monitor and manage imported goods circulating through e-commerce platforms that do not comply with Vietnamese laws in the field of e-commerce.
