From December 3 to 5, Thai Nguyen Department of Industry and Trade will coordinate with Tiktok Vietnam to organize a trade promotion program, introduce and connect product consumption on the e-commerce platform.
Speaking at the program, Mr. Nguyen Ba Chinh - Director of the Department of Industry and Trade of Thai Nguyen province affirmed that promoting trade and connecting the consumption of the province's key products on the Tiktok e-commerce platform is an important goal that the locality is aiming for, in addition to promoting the image of the tea land, it also contributes to promoting economic and social development.
"In terms of expertise, Thai Nguyen province and Tiktok will agree on an implementation plan and have a long-term cooperation direction. The most important goal is to consume agricultural products, especially tea, the province's key product.
This is also an important direction in implementing digital transformation. The destination is to develop a sustainable agricultural economy, enhance the brand and value of Thai Nguyen agricultural products," Mr. Chinh emphasized.
According to Mr. Nguyen Lam Thanh - General Director of Tiktok Vietnam, over the past 2 years, the unit has been implementing a series of programs to support digital transformation and green transformation to improve digital skills for localities.
"Each locality has its own specialties, unique cultural features, attractive destinations and festivals. However, their full potential and value have not been exploited and promoted.
On the Tiktok platform, through camera angles and storytelling, content creators will contribute to spreading information. The goal is to build the Thai Nguyen tea brand, including cultural features, history, and tea origin, thereby promoting consumption for economic and social development," said Mr. Lam Thanh.
The program to introduce, promote and consume tea on the Tiktok e-commerce platform in Thai Nguyen will take place over 3 days with a series of attractive activities. Dozens of content creators on the Tiktok platform will visit and experience the local tea culture space. Directly participate in the process of picking tea and processing traditional tea.
On December 4, the delegation visited Khe Coc, Trai Cai, and Tan Cuong tea hills and experienced culture at the Thai Hai Ethnic Ecological Stilt House Village Conservation Area.
By December 5, the Tiktok group will build and complete videos about the tea experience journey to participate in the Agricultural Products Festival, OCOP Craft Villages Connecting Tourism - Thai Nguyen 2024.
