On October 3, the "Vietnam - Korea Iconic Character and Copyright Festival 2024" opened at the WTC Expo International Exhibition Center (Binh Duong).
The festival is organized by the Korea Creative Content Agency in Vietnam (KOCCA Vietnam) and the World Trade Center WTC Binh Duong New City.
KOCCA VIETNAM introduced iconic Korean figures and representative Korean businesses.
Within the framework of the event, there are many interactive activities such as visiting exhibition booths; interacting and taking photos with Korean iconic characters; experiencing wearing Hanbok, Korean cuisine and culture; connecting trade transactions with more than 100 Vietnamese - Korean enterprises in the iconic character production industry; attending seminars introducing iconic characters and Korean animations...
On the same afternoon, 15 leading businesses from Korea participated, introducing and sharing unique product videos - bringing images and content to iconic character lovers and industry experts.
The program also includes the 2024 Learn & Play Festival - attracting young people and students in Binh Duong to participate.
Binh Duong is an industrial province, attracting about 41 billion USD in FDI capital. Of which, Korea is the 5th country in FDI investment in Binh Duong with about 800 projects and 3.4 billion USD in registered investment capital.
Korean enterprises invest in production and business in diverse industries such as garment, footwear, medical equipment, food, publications, content creation...
This is the second year the program has taken place in Binh Duong. The activities are organized with the determination to promote the development of the iconic character industry in Binh Duong.
