"Green Living Leader" is known as part of the "Leading Green Living - Opening a Sustainable Future" campaign with the goal of reducing 300 million tons of CO2 emissions by 2050 and achieving net zero emissions by 2030.
Based on a reality TV show promoting the spirit of green living and actions to reduce emissions in daily life, "Green Living Leader" creates communication activities to universities, proposes green living projects, green living actions, introduces and spreads inspirational projects and initiatives.
On the journey to build the image of a green leader, the program will help Gen Z youth realize green living projects and actions, contributing practically to creating a sustainable green lifestyle for young people and the community.
Notably, the practical actions of the players in the program are visible and measurable, with CO2 reduction as the common metric.
The program also targets the young generation Gen Z, especially university students across the country. With the goal of spreading awareness of environmental protection and changing daily habits to minimize negative impacts on nature, the production team has built a reality TV show model that is entertaining, while also realistically showing the environmental impact of young people's lifestyles.
"Green Living Leader" is also considered a reality TV show that not only entertains but also educates and inspires green living through stories and challenges that are close and realistic.
In "Green Leadership", teams participate in diverse and practical challenges, applying knowledge and skills to perform real-life tasks. Notably, the creative requirement is derived from daily habits to create green living actions that are easy to apply in life.
With the message "Gen G - Leading green living", the participation of many famous faces such as: MC Khanh Vy, Miss H'Hen Nie, singer Vu Thinh, supermodel - MC Manh Khang... promises to increase the attraction of the program.
In addition, the contestants of "Green Living Leader" are all dynamic, individualistic Gen Z youth who share the same desire to create breakthrough ideas, aiming for a sustainable green lifestyle, and making positive contributions to the community and the environment.
Each episode of the program will be designed according to each theme: "Eat green", "Dress green", "Live green", thereby presenting a green living message in a practical and accessible way for young people.
The program will be held in Hanoi, Ho Chi Minh City and Tien Giang to attract thousands of students to participate, creating a highlight with practical experience and impact.
“Green Living Leader” consists of 4 episodes and will air at 3:00 p.m. every Sunday on VTV3 channel on January 19, 26 and February 9, 16, 2025.
