The MV for the song Kill This Love officially surpassed the 2.2 billion views mark on YouTube. This is the group's second MV to achieve this achievement, after the hit DDU-DU DDU-DU.
With the new achievement, Blackpink became the first K-pop artist in history to own two music videos exceeding 2.2 billion views. Previously, "DDU-DU DDU-DU" helped the group set a record as the first K-pop group to reach this number.
Notably, if including solo artists, "Kill This Love" is the third K-pop video in history to reach 2.2 billion views, after "DDU-DU DDU-DU" and PSY's Gangnam Style - a song that once created a global fever and opened a new era for K-pop on YouTube.
Kill This Love" was released on April 5, 2019, and took more than 7 years to reach the milestone of 2.2 billion views. Although not the fastest MV, the song still proves its persistent appeal over time thanks to its powerful melody, impressive images and Blackpink's distinctive performance style.
Released in the mini album of the same name, "Kill This Love" once "stormed" international charts, and contributed to consolidating Blackpink's global position. The MV impresses with its grand production scale, iconic images and a strong message about overcoming harmful relationships.
This achievement continues to affirm Blackpink's sustainable influence in the international music market, especially on digital platforms. In the context of increasingly fierce competition, maintaining the number of viewers over many years shows the stature and global recognition of the group.
With consecutive imprints, Blackpink not only maintains their position as the leading K-pop girl group but also contributes to expanding the limits of the Hallyu wave on the world music map.
