In the video, fans can follow the process of preparing costumes, shaping and how each member expresses their own style when taking photos for the album. The elaborately designed costumes, combined with makeup style and stage lighting, have contributed to creating a prominent image, expressing a strong concept but still bearing the personality mark of each member.
According to a representative of YG Entertainment, the release of the behind-the-scenes video is part of a diverse promotional strategy to help fans access the album from many different perspectives. "Behind-the-scenes videos, combined with ongoing promotional events and large-scale media activities, bring audiences a more multi-dimensional experience of the music product," the company representative said.
Over the past time, promotional events related to the album have also attracted great attention from the fan community. On social networks, many viewers actively share images, videos and feelings about the album's concept, contributing to creating a wave of lively discussion about Blackpink's comeback.
In terms of commercial performance, the album "Deadline" recorded impressive results in its first week of release. According to data from the Hanteo chart, the album sold 1,774,577 copies in its first week alone, setting a new record for the highest first-week sales for a K-pop girl group.
Not only achieving outstanding achievements in Korea, Blackpink's product also made its mark on international charts. The album continued to enter many major charts such as the UK Official Albums Chart and Billboard 200, and helped the group set a new record for the number of appearances on the charts of a female K-pop artist.
With stable appeal and a methodical promotion strategy, Blackpink continues to affirm their position in the international music market, while maintaining strong interest from the global fan community.
