According to information from the crew on April 26, the film sold more than 250,000 tickets in a short time, while maintaining a high number of screenings nationwide. With this achievement, the movie "Heo Nam Mong" not only maintained the Top 1 revenue position in the day but also became the work with the highest theater occupancy rate among films released on the same occasion.
Notably, the revenue of nearly 30 billion VND achieved after only 48 hours is considered a positive sign for the Vietnamese film market, especially in the context of high competition during holidays. The rapid attraction of a large audience from the first screenings shows that the film's distribution and audience approach strategy is effective.
One of the factors contributing to the box office results is the dense screening system, combined with pre-release communication effects. In addition, the organization of cinetour sessions - direct exchanges between crews and audiences also helps increase interest, while maintaining the "heat" of the film after its release date.
According to a representative of the producer, positive feedback from audiences at early screenings also contributed to boosting revenue. The seat occupancy rate at many cinemas shows a stable level of reception, especially in big cities.
In addition, the content exploiting folk spiritual elements - specifically the legend of the "5-nail pig" - is considered a highlight that helps the film create curiosity with viewers. This is also a familiar direction of Vietnamese horror films in recent times, when combining local cultural elements with modern narration to expand the audience.
However, observers believe that high opening revenue is not the decisive factor for long-term success. Maintaining a large audience in the following weeks will depend on actual feedback and the film's ability to keep the heat in the market.
