Inspired by the image of a running horse - a symbol of endurance and smoothness in Asian culture, "Hla in red" does not exploit traditional elements in a direct way but transforms that movement spirit into shape, material and color palette. The designs have a neat, minimalist structure, easy to coordinate, suitable for many contexts from meeting at the beginning of the year to the office environment or daily life.
Red - the characteristic color of Tet - is delicately processed by HLA with many different shades, both maintaining the festive atmosphere and avoiding the feeling of ostentation. The way to restrain colors helps designs go beyond the "only wear during Tet" limit, suitable for many styles and genders.
The highlight of the collection also lies in the material, when HLA uses 100% Xinjiang cotton and Premium Cool Cotton, bringing a soft, breathable and durable feeling over time.
With "Hla in red", HLA Vietnam continues to affirm the spirit of sustainable fashion: flexible, easy to apply and associated with personal colors in contemporary life.
