Entering the peak of the Mid-Autumn Festival 2026 season, Kinh Do said it continues to receive consumer support. As one of the most popular mooncake brands for consumers, Kinh Do shows a solid position after nearly 30 moonlit seasons.
To serve the peak season, Kinh Do prepares a diverse product portfolio, distributing goods at points of sale nationwide. In the online channel, the brand combines interactive livestream sessions, promotional programs and a collection designed specifically for the online channel.
Kinh Do also cooperates with Grab at nearly 200 points of sale in 10 major cities, and also sells goods on Shopee, TikTok Shop and Lazada. The business gift segment is also being promoted with a diverse portfolio and fast service capability.
Ms. Tran Thi Le Hang, Marketing Director of Mondelez Kinh Do Vietnam, said that Kinh Do continues to organize a series of Mid-Autumn Festival and Lantern Festival activities nationwide, aiming to spread the atmosphere of reunion and traditional cultural values.
Accordingly, Mondelez Kinh Do accompanies the Central Committee of the Ho Chi Minh Communist Youth Union, the Central Team Council, organizing a series of Mid-Autumn Festival and Lantern Procession activities in 22 provinces and cities nationwide, from September 14 to September 25.
The program opens with major activities in Can Tho City, and also takes place in Hanoi, Hung Yen, Ho Chi Minh City, Bac Ninh, Phu Tho, Khanh Hoa, Dong Thap, Dien Bien, Tay Ninh, An Giang, Binh Duong, Binh Dinh, Lam Dong...
At the destinations, children will participate in breaking feasts, lion dances, making lanterns, painting masks and carrying lanterns. The brand also coordinates with the Vietnam Center for Exhibitions of Culture and Arts to organize festivals in Hanoi; coordinates with the Hue Ancient Capital Relic Preservation Center to bring the festival night into the Hue Citadel space.
Nearly 20,000 people are expected to participate at 24 locations nationwide in this year's moonlight season series, from urban areas to remote, isolated and border areas in the Mid-Autumn Festival 2026.
