Adidas brand festival on Lazada will take place one day only, on Tuesday, August 18 in Indonesia, Malaysia and Thailand; and on Wednesday, August 19 in Singapore, Vietnam and the Philippines.
Users will enjoy discount promotions throughout the store, accumulated voucher codes, combo purchase incentives, free shipping and many other exclusive privileges. This is an ideal opportunity to upgrade running products and experience the latest performance improvements from adidas, designed for daily runners.
Developed based on the "Comfort Energized" philosophy, the all-new adidas ZENBOOST running shoe is designed for runners looking for lightweight sports shoes, good feedback and a smooth and direct transition feeling in every stride.
Within the framework of the Regional Brand Day, consumers can also discover a variety of adidas footwear, clothing and accessories on Lazada, in just one day.
In Vietnam, buyers enjoy discounts of up to 50% on the entire booth, watch livestream to receive discounts of up to 12% and additional discount vouchers when reaching a minimum spending level.
In addition, customers also have the opportunity to receive a higher value voucher when buying from three or more products and enjoy free shipping without requiring minimum order value. In particular, customers with the highest total spending in the campaign will have the opportunity to receive Samsung Galaxy Tab S10 FE.
adidas' brand festival across the region demonstrates the common commitment between Lazada and adidas to bring consumers genuine products, many preferential shopping experiences and the latest collections with easier access throughout the region.
By combining the launch of exclusive products on e-commerce and direct experience activities, Lazada helps brands connect with consumers at many touch points, while giving customers the opportunity to access new products and be sought after faster.