Overall, GMV on the entire floor during Lazada Vietnam's "Super sale 6/6" increased nearly 4 times (+276%) compared to normal days. Among the top 5 best-selling items during the recent super sale on Lazada Vietnam are drinks, phones, milk powder and baby food, cosmetics, computer accessories.
Internal data shows that the genuine LazMall booth is an important growth driver in the "Super sale 6/6" campaign. Specifically, LazMall's GMV increased by 330% compared to normal days, especially the top 100 LazMall sellers increased by 373% compared to normal days; reflecting the strong attraction of genuine brands. Vietnam is also the market with the highest proportion of LazMall orders in Southeast Asia with more than 3 out of 4 orders arising (77.5%) from the Mall channel.
Customer confidence in the exchange is also reflected in the average order value (AOV). Compared to the same period last year, the average order value of Lazada Vietnam during this year's "Super sale June 6" increased the highest in the region (61%), especially AOV of LazMall channel increased by 38%, belonging to the leading group in the region.
Moreover, the official LazMall booth also recorded a sharp increase in user engagement during this super sale. Specifically, the number of repeat buyers (at least two units in the same sale period) in Vietnam accounted for 42.5% of LazMall buyers, significantly higher than the regional average.
The direct integration of two leading e-commerce platforms in Asia, TMALL and Gmarket, into the Lazada application has opened up a "shopping paradise" of high-quality genuine goods from Asia for Vietnamese consumers.
The results of the "Super sale 6/6" in Vietnam show that orders from TMALL and Gmarket stalls on the Lazada exchange increased nearly 3 times (+179%) compared to normal days, ranking 2nd in Southeast Asia. GMV of international stalls from these two channels grew by 175%, higher than the regional average.
Top 100 sellers from TMALL and Gmarket also recorded a growth rate of 176%, affirming the booming demand for international shopping of Vietnamese consumers and ranked high compared to the region.
