After 30 years of development in Vietnam, AQUA has become one of the electronics brands trusted and chosen by consumers, holding the leading position in market share in two key industries: washing machines and refrigerators.
Previously, large electronic devices were considered difficult to sell online because users prioritized direct experience and were concerned about warranty and post-purchase installation. However, along with the development of e-commerce (EC), shopping behavior has changed significantly.
Recognizing the great potential on the e-commerce platform, AQUA officially opened a genuine booth on Lazada from 2022 with a variety of products and achieved results beyond expectations.
In the second quarter of 2026, AQUA's total transaction value (GMV) on Lazada increased nearly 3.5 times compared to the same period last year, equivalent to a growth rate of 234%. Most recently, the brand was honored as "No. 1 Best Seller" in the household goods industry in the "Super Sale 6/6" campaign.
Behind this growth is the close coordination between the brand and Lazada in many operations and marketing activities. Subsidy programs in monthly super sale periods, free shipping incentives, free exchange and return, 0% installment payment through banks help attract buyers and marketing solutions such as livestream, affiliate and cooperation with KOL/KOC have contributed to increasing customer access and promoting sales.
From a solid foundation over the past 30 years, AQUA continues to promote the "AQUA Smart Home" positioning, bringing a comprehensive life solution: healthier, more economical and more convenient for all generations of users.
Businesses continue to promote investment in the Vietnamese market by extending the operation of domestic factories until 2045, while increasing total capacity to meet domestic demand and exports.
Identifying e-commerce as a key sales channel, AQUA increases the product portfolio sold on Lazada, and plans to deploy simultaneous delivery services for orders in Ho Chi Minh City and Hanoi to improve the experience for online customers, investing more heavily in sales incentive campaigns for consumers.
