Upgrading apps and enhancing shopping experience
The application interface is streamlined and personalized, making it easier for users to search and track their favorite products. vouchers can be collected at every step of the shopping journey.
In particular, the process of approving shipments and refunds is accelerated thanks to AI. AI also acts as a "shopping assistant", providing suggestions that suit needs and quickly synthesizing reviews, helping users confidently close orders.
Raising the promotion level on December 12 "Yona big year-end sales"
Opening from 20:00 on December 11 until December 14, Lazada opens up a huge deal hunting opportunity with vouchers subsidized up to 12 million VND, floor-level freeship and thousands of LazFlash transactions down to 90%, bringing the opportunity to own essential products at super-bargaining prices.
Users can also apply Xu to further reduce all orders, optimizing shopping at the most reasonable cost during the holiday season. join the game racing Xu to receive 10 times more coins than usual.
Upgrading product sources
To meet the demand for international products, Lazada brings millions of genuine products from Gmarket Korea, TMall (taobao's genuine store) and a series of brands from Europe, America, Japan exclusively on the platform. With a few clicks, users will receive the goods within 7 days, freely ship and comfortably exchange and return within 30 days.
Promoting cooperation with content creators
In 2025, Lazada announced a $100 million investment in affiliate marketing across Southeast Asia, especially increasing commission levels for mega sales such as June 6, September 9, 11, and December 12.
Lazada also expanded its cooperation with YouTube Shopping and raised competitive commissions in the 12.12 super sale period, enabling users to explore products and incentives from their favorite content creators.
