The event gathered more than 50 dermatologists, experts and domestic and international cosmetic brands, showing great expectations for a new standard of cooperation based on science.
In the context of consumers becoming increasingly cautious with promotional content, Science Elite is introduced as a solution to the problem of trust. Data from research units shows that most Southeast Asian users tend to be skeptical of KOL content, and at the same time switch to searching for information based on professional knowledge and advice from doctors. In Vietnam, the demand for "SCIENTIFIC" skincare is also increasing sharply, reflected in the large number of discussions on digital platforms.
Co-founded by Social Elite and Dr. Bich Na, Science Elite is not just a KOL network, but operates like a well-trained expert ecosystem, putting science at the center of all communication and commercial activities. This model aims to redefine the way of transmitting dermatology knowledge, ensuring accuracy, transparency and creating sustainable value for consumers.
Mr. Quan Ngoc - CEO of Science Elite said that in the context of trust becoming a "rare asset", building content based on science not only helps brands reach customers more effectively, but also creates a foundation for long-term engagement.
From a professional perspective, Dr. Bich Na emphasized the role of bringing science out of the academic scope to become a part of the mass media. Accordingly, Science Elite aims to build a generation of doctors who are both professionally skilled and capable of spreading correct knowledge to the community.
In the initial phase, this ecosystem is expected to gather more than 100 doctors and experts from hospitals, universities and research institutes nationwide. At the same time, Science Elite deploys a 360-degree service model, from connecting experts with brands, building accessible scientific content, to accompanying in research - product development and optimizing commercial transformation.
