Launching a beauty industry exhibition, expected to attract more than 200 international booths

On the afternoon of March 25, 2026, at Lotte Tay Ho Hotel (Hanoi), the Organizing Committee announced Beauty Summit 2026 with the participation of representatives of the Vietnam Chamber of Commerce and Industry (VCCI), international organizations, businesses and a large number of experts in the field of beauty.

According to the plan, Beauty Summit 2026 will take place on June 19-20, 2026 at the Vietnam Exhibition Center (VEC). The event is themed "Beautyverse - Shaping new standards of the beauty industry", aiming to improve the professionalism, standardization and integration of the Vietnamese beauty market.

This is expected to be one of the large-scale trade promotion and professional connection events of the beauty industry in 2026.

Not only stopping at display and trade connection activities, Beauty Summit 2026 also implements a series of thematic seminars revolving around fields such as marketing, data, standards and market development orientation. At the same time, the program organizes international Megalive sessions and Private Coaching on business strategy with the participation of leading industry experts.

These activities are designed in a practical direction, aiming to support businesses to improve operational capacity, build brands, grasp market trends and increase competitiveness in the context of the beauty industry undergoing strong changes.

Notably, Beauty Summit 2026 cooperates with Korean actor Kim Bum in the role of brand ambassador. Sharing with Lao Dong reporters, a representative of the Organizing Committee said that the companionship of international artists contributes to increasing the recognition of the event, while promoting communication connection, cultural exchange and trade promotion at home and abroad.

Mr. Hoang Quang Phong - Vice Chairman of VCCI said that Beauty Summit is a meaningful activity in connecting businesses, promoting trade and creating conditions for new trends, technologies, products and services of the beauty industry to be widely introduced to the market.

Meanwhile, Mr. Than Minh Hoang - representative of the Organizing Committee said that the event is built to create an effective connection space between units in the industry, thereby promoting professional sharing and improving the professionalism of the beauty market in the new development phase.

Notably, besides the exhibition activities, the program also launched a set of specialized books designed by HBR Business School, focusing on management, marketing and development strategies. The publication set aims to support businesses to improve operational thinking in the context of increasing competition.