The program aims to promote and promote the consumption of typical Vietnamese products with outstanding quality such as cosmetics extracted from ginseng, native herbs and processed products from coconut - one of our country's strong agricultural products, in a direct form combined with a digital platform.
The event takes place in early March, a time associated with many meaningful milestones such as International Women's Day (March 8), Consumer Rights Protection Day (March 15); International Day of Happiness (March 20). Choosing this time not only creates a vibrant atmosphere in the peak month of movement activities but also expands opportunities for connection between businesses and consumers, thereby spreading the value of Vietnamese brands in social life.
The program is accompanied by Hoan Kiem Ward People's Committee, Vietnam National Payment Joint Stock Company (Napas), Tiktok Vietnam, Tiktok Shop.
Participating in this exhibition are two typical businesses representing potential industries. In the processed agricultural product group, Luong Quoi Coconut Co., Ltd. brings a chain of coconut products such as pure coconut oil, fragrant candles, dead skin cell removal, lip balm, coconut milk, Cofusions, Vietcoco brand coconut colored water... Products are developed in the direction of increasing value, being environmentally friendly, and meeting green consumption trends.
In the field of cosmetics, Viginseng Joint Stock Company introduces beauty and care lines extracted from Vietnamese ginseng and local herbs of the Visante brand, including: shampoo, conditioner, facial cleanser, sunscreen, baby shampoo... Proactively researching and developing products shows the ability to master technology, gradually building a sustainable domestic supply chain.
On the occasion of March 8th, many products are designed into solemn gift sets with preferential rates from 15-35%. Not only contributing to stimulating consumer demand, the program also brings choices of quality Vietnamese gifts, rich in identity, suitable for gift needs during holidays.
The highlight of the program is the livestream session to promote and sell products taking place from 09:00 to 12:00 on March 8, 2026 on the TikTok channel of the Domestic Market Management and Development Department. The live broadcast is expected to create a two-way interaction space, connecting businesses with consumers nationwide, and expanding distribution channels on digital platforms.
The participation of the leaders of the TTTN Department - the organizing unit, along with content creator Quynh Trang (TikTok channel "Hoa hậu vỉa hè") and Miss Vietnam 2010 Ngoc Han contributed to increasing the media attraction for the program. The combination between representatives of state management agencies and influential faces clearly shows the companionship in the journey of honoring and raising the value of Vietnamese goods.
In parallel with online activities, the display space at 62 Trang Tien is open throughout from March 7-9, 2026. Located in the "branded goods street" of the capital's center, this location has symbolic meaning, affirming the increasingly enhanced position of Vietnamese products in the modern consumer space.
With a model combining direct display and digital platform, "Vietnamese Goods Vitality" No. 2 in 2026 continues to become an effective trade promotion highlight, contributing to increasing brand recognition, strengthening consumer confidence and promoting the consumption of Vietnamese goods in the context of strong digital transformation.
