At the opening ceremony of the "Vietnamese Product Vitality" exhibition space on February 5, Mr. Tran Huu Linh - Director of the Domestic Market Management and Development Department (Ministry of Industry and Trade) assessed - the domestic market is playing an increasingly important role in economic growth, the requirement is to have new, flexible and effective models to connect supply and demand, helping businesses consume products.
The Domestic Market Management and Development Department has built the "Vietnamese Product Vitality" Display and Livestream Space to combine direct display of typical Vietnamese products, on-site sales and sales on digital platforms" - Mr. Linh said.
With the role of the presiding agency, the Domestic Market Management and Development Department (Ministry of Industry and Trade) directly coordinates the program, organizes the selection of typical Vietnamese businesses and products; and at the same time connects, introduces and supports product consumption to consumers. Participating throughout from the selection stage to the organization of implementation not only ensures the quality and transparency of products but also contributes to maintaining attractiveness, contributing to building a reliable destination to promote and honor Vietnamese goods right in the capital center.
In each event, products of businesses, cooperatives, and business households are introduced and sold through livestream sessions on the TikTok channel "Department of TTTN Management and Development". In addition to livestream activities, visitors can directly shop at the display space during certain hours at attractive prices. All transactions are made in the form of cashless payment via VietQR, contributing to promoting modern, safe and transparent consumption.
Within the framework of the opening ceremony on the morning of February 5, the Domestic Market Management and Development Department signed a Memorandum of Understanding (MOU) with Hoan Kiem Ward People's Committee, TikTok Vietnam Technology Co., Ltd. and Vietnam National Payment Joint Stock Company (NAPAS), to coordinate policy communication, economic, cultural and tourism development on digital platforms.
After the opening day, from 9:00 AM to 1:00 PM on February 6th, the Domestic Market Management and Development Department organized the first livestream session, officially opening the online sales activities of the Display and Livestream Space "Vietnamese Goods' Vitality".
The livestream introduced three typical product lines including Ladolvita Chocolate (Lam Dong), Huong Que Tea (Thai Nguyen) and Huong Tu Bi (Hanoi), representing groups of processed agricultural products, regional specialties and handicraft - consumer products associated with traditional cultural values.
In which, Ladolvita Chocolate is a deeply processed product from Tay Nguyen cocoa, showing the trend of increasing value for Vietnamese agricultural products through technology and creativity, and also suitable for the gift needs of Valentine's Day 14. 2, creating a highlight for the opening session.
Huong Que tea represents the traditional tea industry, affirming the sustainable value of regional specialties in the harmonious combination of traditional production methods and modern requirements on quality, safety, and traceability.
Meanwhile, Huong Tu Bi is imbued with cultural and spiritual elements, associated with the spiritual life of Vietnamese people at the beginning of the year, showing the orientation of choosing products that not only meet consumer needs but also contain sustainable cultural values.
The formation of a fixed space, operating regularly right in the center of the capital, is considered a new step in domestic market development, contributing to strengthening connections between businesses and consumers, promoting sustainable consumption of Vietnamese goods.
Talking to Lao Dong Newspaper, Mr. Tong Van Vien - Chairman cum Director of Phu Luong Agricultural Cooperative (Thai Nguyen) said that being supported by the Ministry of Industry and Trade to promote and connect product consumption is a meaningful experience, contributing to introducing local tea products and spreading the value of Vietnamese agricultural products to domestic consumers.
According to Mr. Vien, participating in the program, Phu Luong Agricultural Cooperative introduces three key product lines including premium shrimp meat tea, 4-star OCOP-certified hook tea from Thai Nguyen, and early spring sprout tea - a specialty of the Phu Luong tea region. The products are displayed at space 62 Trang Tien and participate in livestream sales sessions.
The biggest expectation when participating in the program is to bring clean tea products, clear origins, and high quality closer to consumers, especially during Tet" - Mr. Vien said.
According to the Domestic Market Management and Development Authority, the program will last for 3 days, from February 5-7, 2026. Opening hours are from 9:00 AM to 9:00 PM daily to serve people and tourists.
