The highest ticket price is 10.5 million VND. The organizers believe that it will attract about 100,000 spectators in two nights of performances.
In 2023, also in My Dinh, BlackPink organized 2 concert nights, all 67,000 tickets were sold out, revenue reached 13.66 million USD, equivalent to more than 333 billion VND. In Hanoi alone, the Department of Tourism estimates that the Capital welcomed more than 170,000 visitors in the two days of the program, total revenue from tourism exceeded 600 billion VND.
The above figures show the potential of Vietnam's cultural industry. However, to turn that potential into economic value, a long journey is needed.
The Ministry of Culture, Sports and Tourism assesses that the contribution of the cultural industry to GDP is currently equivalent to 4%, meaning it has created a value of about 20.5 billion USD (GDP in 2025 is 514 billion USD). The goal of developing the cultural industry by 2030 contributes at least 7%. If annual growth is double-digit, the cultural industry must create over 58 billion USD by 2030, more than double the current level.
This is a very large number, requiring the cultural industry to create a breakthrough development step.
Resolution No. 80-NQ/TW has set out the requirement to build a National Cultural Index and a Statistical Index on the contribution of cultural industries according to international standards. The new strategy also assigns the task of building a database and a set of specialized statistical indicators.
The strategy identifies 10 cultural industries, focusing on developing 6 key areas including cinema, performing arts, software and entertainment games, advertising, handicrafts and cultural tourism.
To create nearly 58 billion USD, it is impossible to invest scatteredly, a little in each field. It is necessary to clearly identify which industries play a leading role, which industries generate domestic revenue, which industries have export advantages and which industries create spillover effects for tourism, trade, and technology. In particular, it is necessary to have large enough businesses to lead the market, strong enough to invest in the long term, build brands and bring products to the international market.
Resolution No. 80-NQ/TW has oriented superior incentives for cultural startups, building funds according to the public-private model and piloting new business models.
Public-private partnership mechanisms, cultural and artistic funds, tax policies, land, credit and investment for innovative startups... will be institutionalized by the Law on Development of the Cultural Industry, expected to be submitted to the National Assembly in October, using simplified procedures.
This is a necessary step, timely to resolve bottlenecks and fill gaps in the cultural industry to realize the goal of a minimum GDP growth of 7% sooner than expected.
