Welcoming super-rich guests, Ha Long Bay must be more beautiful, with higher-class services

Lê Thanh Phong |

The yacht tour to explore Ha Long Bay - Lan Ha Bay of Vietnam has just been honored by Tripadvisor in the world's leading tourism experience group in 2026.

Being in the "top" of the world is a joyful thing.

But more importantly, how to make Ha Long Bay always stand in the group of the most classy destinations on the planet, becoming a place for the super-rich, billionaires, international stars to relax, organize events, weddings or private vacations.

To do so, Ha Long must be more beautiful, cleaner and more professional.

Because a famous global heritage cannot go with floating waste on the water, wastewater discharged directly into the bay or the scene of soliciting tourists in the area around the port.

A luxurious travel experience is not just about a beautiful cabin or a super luxurious dinner on a yacht.

Real class lies in the feeling of safety, cleanliness, and civilization from the moment visitors set foot to the moment they leave.

Just one image of garbage floating on the bay surface or a case of overcharging tourists is enough to damage the destination brand.

Over the years, yacht tourism in Ha Long has developed strongly with a series of high-class resorts, integrating spas, swimming pools, cooking classes, sunset parties and journeys to explore deep into Lan Ha Bay.

That is the right direction, because modern tourism is no longer about "going to many places", but about enjoying high-quality, private and sophisticated experiences.

International visitors, especially high-end customers, are willing to spend a lot of money on destinations with good services and unique experiences.

Ha Long has a natural advantage that not many places in the world possess. But beautiful nature alone is not enough, to attract luxury customers, there must be services worthy of international standards.

Service staff must be professional, have good foreign languages, and behave civilly. Cuisine must be delicious and ensure food safety. Port infrastructure, connecting transportation, public toilets or residential areas around tourist destinations must also be clean and beautiful.

In particular, it is necessary to maintain the ecological environment.

It is not possible to develop tourism at all costs and then let the heritage degrade. The more famous Ha Long becomes, the stricter it must manage the number of ships, strictly handle waste discharge and control activities that affect the marine ecosystem.

Another very important thing is building a super-luxury tourism brand.

The world currently has many famous destinations for the upper class, Vietnam can completely put Ha Long into the global luxury tourism map if it knows how to invest in the right direction.

Ha Long can become a venue for international conferences, million-dollar weddings, yacht festivals, art events or vacations for billionaires.

But to enter that "playground", all standards must be raised to the highest level, from service quality to destination management.

Lê Thanh Phong
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