Young music and million-view hits are only a very small part of the digital music space.
Creating excitement and "dramatic" competition in the digital music market and creating digital economic value for channels on the platform also includes the participation of different genres of music, including "unauthoritarian" music including folk music, folk-origin music, folk song...
If musical works are easily controversial about copyright, permission, and copyright exploitation when information about the author is still vague and mysterious... then with folk music, folk songs, and folk rhymes, which are often known as oral music genres, associated with long-standing community culture, are works belonging to a large number of people.
Among folk songs and folk rhymes in Vietnam, there are outstanding works that always attract tens of millions, hundreds of millions of views on digital platforms, and are loved by a large number of generations of audiences.
Typical among them can be mentioned "Trong com". "Trong com" is known as a Northern folk song. The work is widely loved, with many famous artists recording, transforming and performing "Trong com" on large stages.
On the YouTube platform, "Trong com" has many versions, of many artists, in which the performance of the group NSND Tu Long - Soobin Hoang Son - Cuong Seven at "Anh trai vuot ngan chong gai" season 1 attracted tens of millions of views.
In 2024, the "Anh Trai Vuot Ngan Chong Gai" stage exploded when NSND Tu Long collaborated with Soobin Hoang Son, Cuong Seven to release the creative performance "Trong Com", bringing folk music combined with R&B, Hip hop. The performance received a shower of praise from the audience.
Trong Com" was then also performed at concerts attracting tens of thousands of spectators by the producer of "Anh Trai Vuot Ngan Chong Gai".
Another folk song, nursery rhyme that is also loved by all generations of Vietnamese people, who have listened to, sung along to and memorized by heart is "Bac kim thang".
Bac kim thang" is introduced as a folk song, a folk song originating from the South telling about the friendship between the "frog seller" and the "oil seller". The friendship between them has woven many anecdotes surrounding "Bac kim thang".
Just like "Trong com", "Bac kim thang" has many versions, recorded by many artists, personal channels, made MVs, and produced on digital platforms. On YouTube alone, videos using the music of "Bac kim thang" all attract millions to tens of millions of views.
Bac Kim Thang" is also included in concerts, large-scale music nights, television competitions... We can mention the performance "Bac Kim Thang" that once caused a storm by rapper Ricky Star at Rap Viet season 1, and became the most special performance of this season.
According to the Law on Intellectual Property, for folk songs, folk songs, nursery rhymes... without authors, record labels, record labels, producers, individual channels, artists... can participate in mixing, recording and owning rights to recordings, videos (related rights) and exploiting related rights on digital platforms.
