With their surprising audience appeal, "Mai" and "Lat Face 7" have made the Vietnamese film market "flutter", domestic cinemas have had a spectacular breakthrough compared to previous years. As for Vietnamese filmmakers and directors, they have more confidence to challenge themselves, come up with experiments and creativity, to get trillion-dollar works.
But conquering the domestic market is not enough. Only when these two films "go to foreign countries" will confidence increase. The movie "Mai" earned 2 million USD in revenue and established the Vietnamese film with the highest international revenue. The movie "Face Off 7" has opened ticket sales in 270 theaters in 12 countries and territories, and the revenue is very feasible.
For many years, Vietnam has been a market for films from other countries to exploit. Vietnamese people watch international movies, which influence fashion, and then choose those countries to travel. As for Vietnamese films, very few of them go abroad; if any, they do not have the power to spread strongly.
With the "rush" of "Mai", "Face Off 7" in American theaters and many other countries, not only does it bring revenue and profits to the producers, but through cinema, the world knows about it. Vietnamese culture. Of course, movies are an effective and lively tourism promotion channel.
A reality that Vietnamese filmmakers and directors have to think hard about is that producers from many countries choose Vietnam as the setting to make films such as Lover, Indochina, The Quiet American. , Kong: Skull Island, A Tourist's Guide to Love , so what about us?
Vietnam has a rich history and cultural capital that few other countries can compare to. It has many landscapes, majestic mountains and rivers, and especially the "sorrow of war" as a treasure to exploit the topic. endless. If we cannot produce world-class cinema and conquer the cinema halls of many countries, it is because we do not have the talent.
The Tourism industry statistics and makes comments, after the success of the movies Endless Field, Blue Eyes, Pao's Story, I See Yellow Flowers on Green Grass ..., the localities with scenes of the movies It has an impressive tourist growth rate.
But that is only domestic, there must be ambition to go beyond national borders with excellent works. Tran Thanh, Ly Hai and anyone else can do it?
