Major technology corporations in China are implementing a high-level Tet 2026 bonus policy, with many businesses paying tens of months' salaries to attract and retain key personnel, while stimulating consumption and a new working spirit.
JD - one of China's leading e-commerce companies - said in early January that 92% of employees received enough bonuses at the end of the year. JD's bonus budget increased by more than 70% compared to 2024.
A+-class office workers can receive a maximum of 10 months' salary bonus, while purchasing and sales staff are expected to receive an average of 25 months' salary in 2025, without applying a maximum limit.
ByteDance - the parent company of TikTok and Douyin - also announced a 35% increase in the total bonus budget for 2025. In parallel, the budget adjusted the salary level of this business to increase by 150% compared to 2024, in order to maintain a competitive advantage over competitors in the global market.
Not only software companies, technology manufacturing companies also strongly increase incentives. CATL battery manufacturer increases the basic monthly salary for factory workers by an additional 22 USD. BYD electric vehicle company adjusts the basic salary increase for research and technical development employees from 70 USD to a maximum of 645 USD per month.
According to experts, increasing salaries and bonuses is a strategic step to arouse motivation to work, consolidate the level of employee engagement and restructure personnel in a more effective direction, thereby improving the competitiveness of businesses.
Mr. Zhu Keli - Director of the China New Economics Institute said that the focus of competition in the technology industry has shifted to the race for core talents. Salary increases and improvements in the remuneration system clearly reflect the value of workers for business development.
However, Mr. Zhu Keli also noted that strong salary and bonus increases may create short-term pressure on profit margins.
From a market perspective, Mr. Jiang Han - senior analyst at Pangoal - believes that these measures will create a spillover effect, forcing many other companies to adjust their preferential policies to maintain satisfaction and work efficiency. In the long term, this trend is expected to have a positive impact on the entire Internet and technology sectors of China.
