According to VPF, changing the brand identity is not only an image innovation but also reflects the development orientation of the unit in the new period. The brand identity is built with the goal of enhancing the brand value of tournaments, creating synchronization in organization, communication and increasing access to fans.
Accompanying the new identity is the slogan "World Game, Our Festival - International playground, national festival", emphasizing the orientation of bringing Vietnamese professional football to develop according to international standards but still maintaining its own identity and attractiveness.
The new VPF logo is designed in a minimalist, modern style, inspired by the number 8 - a symbol of development and prosperity in Asian culture. The symbol is composed of eight blocks with a message about innovation and the aspiration to rise up of Vietnamese professional football.
In addition, each tournament in the national professional football system also has its own logo. The design uses the "V" symbol, representing Vietnam, V.League and victory (Victory), combined with the championship cup symbol to show the goal of conquering the title of the clubs.
The identification system uses two main colors, red and yellow, associated with the image of the Vietnamese national flag and the imprints of national football. The font system is also designed synchronously to increase recognition on media platforms and tournament organization activities.
According to VPF, the launch of the new identity is part of the strategy to improve the quality of organizing national professional football tournaments. In the coming time, the unit will continue to implement solutions on communication, commercial exploitation, digital transformation and improve the audience experience.
VPF also said it will continue to coordinate with the Vietnam Football Federation (VFF), clubs, partners and sponsors to aim for the goal of building a transparent, attractive and sustainable professional league system.
