With the FIFA World Cup 2026 - the first World Cup in history with 48 participating teams, taking place in three countries: the United States, Canada and Mexico - the scale of the biggest football festival on the planet will surpass every previous World Cup.
Accompanying that special sports event, Sports and Culture Newspaper of Vietnam News Agency, one of the leading sports journalism brands in Vietnam - officially launched a large-scale multi-platform communication campaign called "World Cup 2026 Hotspot".
This is not just a news reporting plan. It is a comprehensive content ecosystem, where the World Cup will be present on every platform, at every time and in every fan experience.
Continuing the mark that once created a brand from "Tin nhanh Espana 82", Sports and Culture Newspaper will publish the special publication "Tin nhanh FIFA World Cup 2026" continuously from June 9 to July 21, 2026.
In each 16-page issue, there will be up to 11 specialized pages for the World Cup with a series of attractive columns such as: World Cup News, World Cup Movements, Expert Perspectives, World Cup Chronicles, Opinions - Comments, World Cup Colors...
Not only updating results or developments on the pitch, the publication also brings in-depth analysis, exclusive perspectives from experts, along with cultural, life and people stories in the US, Canada, Mexico - where the World Cup will become the focus of the world.
Each issue will be a "special ticket" to take readers into the exciting atmosphere of the biggest football festival on the planet.
If print newspapers are depth, then electronic newspapers will be speed.
Right from the beginning of May 2026, the FIFA World Cup 2026 section on Thethaovanhoa.vn will operate as a "World Cup information center" operating 24/7.
Here, readers can fully update:
Hottest news Results, schedule Video goals Live match Expert commentary Field chronicle Behind-the-scenes story Star portraits and daily highlights.
Information will be deployed according to three major content lines:
Background information channel: schedule, rankings, team introduction, stadium, World Cup handbook Main information channel: live match, commentary, opinions, professional analysis Sideline information channel: World Cup fans, cheering culture, World Cup rhythm in Vietnam and the world.
Throughout more than a month of the tournament, Thethaovanhoa.vn will truly become a true "World Cup hot spot".
Today's World Cup is not just for reading. World Cup is also for watching, listening and experiencing.
Therefore, the "World Cup Beat 2026" campaign will promote the multimedia content line with a series of modern formats such as:
Morning World Cup News Tactical Corner Pre-match Prediction World Cup Talkshow Result News Video highlights, behind the scenes, interesting statistics.
The contents will be built in a concise, attractive, in-depth direction and in line with modern information reception trends.
From the hottest developments on the pitch to the stories behind the match, everything will be told in images, sounds and true emotions of the World Cup.
Not only present in newspapers or websites, the 2026 World Cup will also strongly cover the entire digital ecosystem of Sports and Culture.
Platforms such as Youtube, Facebook, TikTok and the newspaper's social network will become continuous "touch points" with fans throughout the World Cup season.
Short videos, livestreams, behind-the-scenes coverage, trendy content, viral moments and interesting stories of the tournament will be updated continuously in real time.
In an era where readers not only want to "read news" but also want to directly participate in experiencing events, social networks will help the World Cup get closer to fans than ever before.
Whether at a cafe, on a phone, or in the late nights with the ball rolling, fans can still immerse themselves in the exciting rhythm of the 2026 World Cup.
One of the special highlights of the "World Cup 2026 Hotspots" campaign is the direct presence of journalist Truong Anh Ngoc at the hottest spots of the biggest football festival on the planet.
As a seasoned writer of Vietnamese sports journalism, he has made his mark at many World Cups, EUROs and international sports events with sharp commentary articles, emotional chronicles and field perspectives.
Accompanying journalist Truong Anh Ngoc will be the network of resident reporters of Vietnam News Agency in the US, Canada and Mexico - the three countries hosting the 2026 World Cup. With the advantage of direct presence in the area, VNA reporters will continuously update information, images, videos and the hottest developments of the tournament from the field.
From the legendary Azteca stadium in Mexico on the opening day to New York - where the final match takes place, readers will be accompanied on a journey through the "World Cup cities" with vivid stories from where the ball is rolling.
Not only professional analysis articles, Sports and Culture also brings:
Quick Recording at the stadium. Field report. Photo report. Behind-the-scenes video. Special stories only found at the World Cup.
Because the World Cup is not just football. It is also the emotionally explosive stands, the bright Fanzones, the flags flying on the streets and millions of people living in a common beat.
The 2026 World Cup is approaching. And along with that is an unprecedented-scale media campaign of Sports and Culture Newspaper.
In that journey, Sports and Culture will not only report on the World Cup. We will live with the World Cup, go with the World Cup and bring readers closer to the biggest football festival on the planet.
