Gold prices skyrocket before the God of Wealth Day, buyer sentiment changes

Tuấn Anh |

Gold prices are high before the God of Wealth Day. Businesses said that shopping behavior tends to be more cautious instead of buying according to crowd psychology.

The closer to the God of Wealth Day, the more vibrant the domestic gold market becomes. At gold and silver stores in Hanoi and Ho Chi Minh City, the number of customers coming to refer to prices, learn about products and conduct transactions tends to gradually increase.

Gold prices have maintained high levels in recent sessions, reflecting the upward trend of the world market as well as domestic seasonal factors.

Vía Thần Tài từ lâu được xem là dịp cao điểm của thị trường vàng trong năm.
Wealth God's Gate has long been considered the peak season of the gold market in the year.

Employees of a Phu Quy store on Tran Nhan Tong street (Hanoi) said that on days close to the God of Wealth, the number of customers coming to check prices and learn about products has increased.

According to this person, customers mainly ask for information about gold rings, plain round rings and small weight products. "The trading atmosphere is busier than usual, but buyers are quite calm, mostly considering carefully before deciding" - this person shared.

According to records, although the demand for buying gold for good luck at the beginning of the year is still present, the psychology of buyers this year is somewhat cautious. Instead of focusing on trading massively on the 10th day of the first lunar month, many customers choose to buy early or divide the demand.

Products with small weights and moderate value are of great interest, suitable for affordability and symbolic purposes.

Diễn biến năm nay cho thấy xu hướng tiêu dùng đang có sự dịch chuyển theo hướng thực tế và thận trọng hơn.
This year's developments show that consumer trends are shifting towards more realistic and cautious directions.

Ms. Nguyen Thi Dung (Van Mieu, Hanoi) said that the high gold price has made her consider more carefully before deciding to buy. "Every year when the price is lower, I usually buy a little more for good luck. This year I only choose small round plain rings, which are both meaningful at the beginning of the year and suitable for my financial capacity" - Ms. Dung shared.

Mr. Duong Tien Dung - a customer who came to buy gold on Tran Nhan Tong street (Hanoi) - said that he took advantage of buying gold early to prepare wedding gifts at the beginning of the year.

These days the trading atmosphere is quite crowded and bustling. I also have a mentality of buying gold at the beginning of the year to get lucky, but I choose to buy early instead of waiting for the God of Wealth day to be proactive in time and balance spending" - Mr. Dung shared.

According to him, besides the spiritual factor, buyers today are also more interested in the buying-selling price difference and liquidity. The trend of "buying just enough" or choosing compact products is therefore becoming more popular.

The media of a large gold, silver and gemstone business brand in Hanoi said that the market before the God of Wealth festival this year recorded an early increase in interested customers. However, shopping behavior has changed significantly. "Customers today tend to learn more information and consider more carefully, instead of buying according to crowd psychology as before" - this person commented.

Người dân không chỉ quan tâm đến yếu tố tâm linh mà còn chú trọng nhiều hơn đến bài toán tài chính cá nhân.
People are not only interested in spiritual factors but also pay more attention to personal financial problems.

Talking to Lao Dong reporters, a media representative of Bao Tin Minh Chau said that this year, the demand for buying gold at the beginning of the year is still stable, focusing on traditional product lines such as plain round rings, small gold bars, and 24K gold products. In addition, the group of customers buying with the goal of accumulating assets also accounts for a certain proportion.

In general, the market is bustling according to the seasonal nature, but there are no unusual fluctuations in transaction psychology," said Bao Tin Minh Chau's media representative.

From a market perspective, when gold prices fluctuate strongly and remain at a high level, the risk for short-term buying decisions also increases. The difference between buying and selling prices may widen during peak days, making buyers easily suffer losses if they resell early. Therefore, experts recommend that people need to clearly define the purpose of the transaction to make a suitable choice.

Không ít người dân lựa chọn mua vàng sớm trước ngày vía Thần Tài để tránh tình trạng đông khách và chủ động thời gian giao dịch.
Many people choose to buy gold early before the God of Wealth Day to avoid crowded customers and be proactive about transaction times.

If buying gold for good luck at the beginning of the year, many opinions suggest that spending should be balanced, avoiding creating unnecessary financial pressure. In case of buying for accumulation or investment, people should closely monitor price movements, consider the timing and prioritize transactions at businesses with transparent listed prices and clear buying and selling policies.

Representatives of Bao Tin Minh Chau recommend that people maintain calm psychology in the face of price fluctuations. Buyers should consider their actual needs and financial capacity, avoid chasing after the psychology of the crowd when the market fluctuates.

Domestic gold price diễn biến

Diễn biến giá vàng miếng SJC những phiên giao dịch gần đây. Biểu đồ: Khương Duy
SJC gold bar price movements in recent trading sessions. Chart: Khuong Duy
Diễn biến giá vàng nhẫn những phiên giao dịch gần đây. Biểu đồ: Khương Duy
Developments in plain gold ring prices in recent trading sessions. Chart: Khuong Duy
Tuấn Anh
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