Skinetiq – online cosmetic growth engine
Since its establishment, Skinetiq has positioned itself as one of the first cosmetic companies in Vietnam to be built focusing on online sales platforms. The business combines brand development with taking advantage of available data on online sales platforms to optimize product portfolios, price strategies, content and attract customers on e-commerce channels, TikTok as well as brand.com.
This integrated model, led by efficiency, has helped Skinetiq achieve outstanding growth and build a solid digital brand value in a highly competitive market.
Brand portfolio takes innovation and efficiency as a foundation
Candid provides skin care solutions based on active ingredients, aimed at the mid-to-high-end segment. The product portfolio includes: retinol products, B5 Cica skin barrier restoration cream, multi-layer moisturizing masks, AHA/BHA/PHA exfoliation, niacinamide + vitamin C lightning masks, peptide-based eye care, and many other products - all developed based on scientific platforms and formulas suitable for Vietnamese skin.
Mr. Saugata Gupta – CEO & CEO of Marico Limited, shared: “The investment in Skinetiq demonstrates our commitment to building a strong high-end cosmetics segment in Vietnam and promoting DTC strategy internationally. Vietnam continues to be Marico's priority market, thanks to its positive macroeconomic foundation and rapidly growing beauty market.
Skinetiq's digital-led model and science-based product portfolio are perfectly suited to Marico's long-term vision for the future of the beauty industry and brand portfolio upgrade strategy. This cooperation helps us stay ahead of trends in Vietnam's rapidly growing e-commerce and DTC markets, while creating a solid foundation to introduce more brands in the coming years.
Mr. Bui Ngoc Anh - Founder & CEO of Skinetiq, said: "We founded Skinetiq with a simple belief: Vietnamese consumers deserve to access high-quality skin care products, based on science, and distributed through digital platforms - where they learn, learn and shop.
Focusing on building a brand based on online sales platforms has helped Skinetiq expand its scale effectively, while always closely following changes in consumer behavior. Cooperation with Marico brings us the scale, expertise and resources to accelerate this model, connect more deeply with consumers and build long-term sustainable growth. We are very excited to move on to the next chapter with a partner with common ambitions and commitments to excellent implementation.
